Here's a quick introduction to our Keyword tool. You'll find the transcript underneath, if you prefer just to read through.
You can find other videos using the links below:
|What do Wordtracker's numbers mean?||Filtering in the Keyword tool|
Welcome to the Wordtracker Keyword tool. This tool is faster and easier to use than any version we've ever produced, and it gives quick, simple access to our largest ever database.
In this video I'll show you how to find keywords for your web pages, how to establish which ones have potential, and how to organise your work so that it's easy to come back to without getting confused about what you may or may not have done already.
This is the search page. Just type in any word or phrase that's relevant to your business and within seconds you'll have thousands of keywords to start analyzing. Right there on the page.
The first thing to say about all of the numbers is that they should always be treated as relative to one another in a list. Volumes for keywords around 'nike' will always be higher than volumes for keywords for 'bowls', for example, so it's best not to compare across markets - it won't help you.
If you're looking for a more detailed view, you can choose the country you want to research here, and if you want to compare volumes over time, you can choose a month in the past to research as well as the most recent data. We update the database every month, so you'll always see nice, fresh figures here.
It can be a bit overwhelming having thousands of rows of data to plough through - but remember, these are real searches made by real people looking for real answers. What we're looking at is your opportunity to get into conversation with those people.
when you get your results, we'll show you the keywords, and four columns of numbers. I'll explain the numbers in more detail in a separate video, but for now let's just cut to the chase.
What you're looking for is keywords with high volumes and lower competition scores relative to other keywords in the same result set. It may be that there are keywords in your list that have a volume figure that's too low for you to consider, or a competition figure that you don't want to compete against, so we've put in some filters for you.
Just click to add a filter, select the type you want, set the upper and lower ranges and hit 'apply'. Add other filters as appropriate, and your list will update as soon as you apply them. Again, I'll go through the filters in more detail in a later clip. We'll show you a count of how many keywords you're filtering to make it easier to keep track. Remember to look for relevant keywords with comparitively high volumes and low competition scores. Higher KEI scores can help identify these, and choose which keywords are worth testing first. Organic SEO can involve lots of experimentation and testing, so don't be afraid to test keywords on your site.
Once you've got a list that you feel is comprehensive enough for you, you can save all of these keywords - just make sure you've got the keywords you want to save selected, then hit 'save to list' at the top of the table. You can then choose (or create) a project and list to save to.
Your most recently saved lists (or a link to all of your lists) are easily found from here - and the same applies to your projects, right here.
Have a play around with the Keywords Tool, and if you have questions or requests for more videos, just drop us a line at firstname.lastname@example.org
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A subscription to Wordtracker's premium Keywords tool will help you to:
- Generate thousands of relevant keywords to improve your organic and PPC search campaigns.
- Optimize your website content by using the most popular keywords for your product and services.
- Research online markets, find niche opportunities and exploit them before your competitors.
Take a free 7-day trial of Wordtracker’s Keywords tool