Data visualization is a simple concept. A statistic or data entry by their lonesome has very little significance and can be hard to understand. When paired together in bunches with other statistics and presented in revealing visuals, their true meaning is displayed. Using scatter plots, pie and bar graphs, heat maps, etc. are some of the best ways to draw attention to certain statistical anomalies or surprising patterns and observations that normally wouldn’t be clear by looking at just stats alone.
These tools can tremendously support any business’s digital marketing plan. They can use industry specific statistics, tap directly into target audiences, and convert them into product correlations not normally visible by raw data. The potential value of visualizing information is seemingly endless and utilizing it can create maps and pathways to future corporate success.
According to seo-hacker.com
“Sharing is caring in the case of data. It is important that all those involved see what is working…We are living in the age of transparency, and holding back this data is just as terrible as not getting it in the first place.”
With a considerable number of data visualization tools, figuring out the ones that work best for your business can be difficult. Here are a few that can prove to be beneficial.
One of the more highly diversified data visualization tools on the market is Tableau. The program is available in 5 forms (Tableau Desktop, Server, Online, Mobile, and Public) each with a considerable amount of different customization and design capabilities. Users can easily drag and drop data on to the platform and see their data become scatter plots or other forms of information models in real time. This tool provides a great deal of versatility and easy to use functions for users who are attempting to represent their data in the best ways possible.
Although Tableau offers a free version of their software, the paid edition grants users more capabilities and features. Another point to consider is that there is a learning curve for this tool, but they do provide support on their website. Tableau could easily be an applicable program to include in your business’s content strategy plan.
Image source: Tableau.com
Using HTML5 elements to deliver responsive charts, Chart.js is a simple open source library that is the perfect data visualization tool for small business projects and hobbies. Chart.js only supports six chart types - bar, line, polar, radar, pie and doughnut, so this software is really meant to be a quick fix for tasks that don’t require a substantial amount of information. If your company is working on a lower priority assignment that doesn’t have a demanding amount of data entry, Chart.js could be useful for you.
Image source: Leafletjs.com
Acquiring substantial amounts of useful data is nice and all, but being able to transform that information into visual representations can transform your business. Start using visualisation and show your data in a whole new light.