Wordtracker blog

Google makes video ad creation easier with templates designed for YouTube ads, a voice-over tool and assets library.

A 10-step guide to help you and your business take the strain out of content creation.

New revamped definition of YMYL topics, and updated guidance on Low and Lowest Quality pages.

The fourth product reviews update will take 2-3 weeks to roll out.

Videos under 15 minutes will become Reels as Instagram continues video push.

Find out the latest trends on social media and ensure your campaigns are relevant to users in 2022.

How to create effective calls-to-action to boost your conversion and engagement rates.

Create multiple, custom versions of your ads at scale with Ads Creative Studio.

​Retargeting can generate a significant boost in ecommerce sales. Discover six retargeting best practices for ecommerce businesses to keep your customers coming back for more.

Bounce rate, conversion rate and UTM parameters now available.

Pinterest’s latest updates include product tagging on pins, new video formats and, a Shopping API.

Google continues preparations for sunsetting Universal Analytics, with Analytics 4 properties now available on SC Insights.

7 effective tools you may have overlooked, highlighting powerful features to save you time and effort in your content marketing.

8 basic SEO tips with a focus on ecommerce, to get your site ranking high in Google’s search results.

Key stats to help you understand the landscape and shape your SEO strategy for 2022.

Actions include better auto-filtering on comments, stopping hidden subscriber counts and limiting special characters in channel names.

The most common issues which be causing your website to lose money - and how to fix them.

Pinterest continues to develop advertising offerings with these new features.

Google has documented an existing policy. What are the SEO takeaways?

Stuck on writing a cold email that will actually work? AI is your friend.

Item classifications will now be shown as valid or invalid, giving a sharper focus on issues needing attention.

You can now add corrections or updates without having to upload the whole video again.

10 key factors to consider to make sure you get the right ecommerce platform for your business.

6 of the most common problems for ecommerce sites with static images - and how to fix them.