Results from the Penguin 2.0 update, case studies on the use of social media and a "how to" article on using the Google data highlighter tool for local business all feature in this week's SEO round-up.
The much-anticipated Penguin 2.0 update, Google's latest attempt to stop spammy websites, finally hit last week. Here's some early data on the websites whose traffic and rankings have been affected Google’s Penguin Update 2.0: Loser analysis @searchmetrics
A useful article on the kind of guest blogging that hopefully won't attract the attention of Google in a bad way: Guest Blogging vs. Guest Posting – Imagine A World Without Links @andybetts1
It's always good to have real examples of how other businesses are using social media. Here's an article by Social Media Examiner on that very subject: 3 Creative Ways Brands Are Using Pinterest, @MittRay
And here's another one - Econsultancy look at How Sony uses Facebook, Twitter, Pinterest and Google+, @DavidMoth
Content marketing has been a big buzzword for the last year or two. Here are some statistics on the companies that are using it to spread their brand: Branded Content Marketing Evolution