Scout is available for Chrome Free download
How can you find the best performing keywords on any web page? Read on to find out ...
Keyword research can be an odd beast. There are loads of places that you can get keyword ideas (hint: Wordtracker is one of them), but a good place to find keywords that are already working well are pages that already exist.
This can be time-consuming, and there's never been a tool that's been particularly helpful in terms of dragging out keywords, sorting out how important those keywords are to a web page, and giving detailed competitive information about them.
Wordtracker Scout is your one-stop shop for finding high-performing keywords on any web page - so you can look at a page and quickly ascertain what niche the page is targeting with which keywords - and find out what potential those keywords could have for you. You may even spot keywords that the page isn't directly targeting that might be better than the ones they're aiming to rank for!
So how does Scout work?
It's an extension for Chrome, and as soon as you open it out, it starts gathering and showing information not only from the page you're on, but also from our own database.
Where can I get it?
Scout is available in the Chrome store and it's completely free.
Ok, now what?
Head to your favourite web page and when it's loaded, just hit
the 'W' icon.
For this post, I’m using Wikipedia’s very helpful Guitar page (which ranks #1 in Google for guitar), but you can check out any page.
The first thing you'll see is a cloud of keywords from the Page Summary tab. Dark ones are searched by lots of people, lighter ones aren't so heavily searched. All the keywords in the word cloud are in the Wordtracker database, and we also look at how relevant each keyword is to the page itself. The bigger the keyword, the more relevant to the page it is (see how guitar is the biggest word here?). Drag the slider left to see the most relevant keywords
or to the right to see a much broader picture of the page’s language.
There are four tabs in Scout - PAGE SUMMARY (which we've just seen), INSIGHTS, KEYWORDS and WORDTRACKER.
(PS, if you're not seeing the little question mark "help" icons, update your extensions in Chrome to see the most up to date version that has them).
The Insights tab digs deeper into how relevant the keywords on the page are. You’ll see information about the page itself. Scout shows you what’s in the title, description and header tags, which is where search engines look first to try to establish what a page is about.
The slider is there again, and in addition you can filter out keyword terms by # of words. So, if you’re interested in the long tail, you could simply look at keyword terms containing only 3, 4 or 5 words.
The Keywords tab is where you’ll find the territory segmentation, including Mexico, Brazil, Spain and Australia. The Keywords tab gives you search volumes and competition data, by territory, drawn from our database of 3.5 billion searches. We also provide an Opportunity figure which provides an indication of the potential effectiveness of that keyword. The higher the Opportunity figure the better the potential of that keyword.
Again, there are interactive controls for you to filter and focus your results.
Use the WORDTRACKER tab to save all your results into your Wordtracker Keyword tool account. Scout integrates seamlessly into the Wordtracker tool.
Log into your Wordtracker account (or sign-up if you’re new). Now you can go ahead and save all the keywords that your Scout research revealed into your existing projects – or if you need, create new ones. Supercharge the results of your Scout research from within your regular Wordtracker account and stay organized.
How is this going to help me?
Scout is the only tool in the world that you can use to effectively analyze a web page and find the useful keywords - and you can do this in seconds. Download here, and in less than a minute you can be identifying not only which keywords a page is using, but also which keywords you can target for your own pages.
Understanding what other web pages are doing to achieve their success should be a crucial part of your process. Without it there’s a risk that you’re blindly working with just the contents of your own mind (which is going to be brilliant, obviously) but Scout can make you brilliant and informed. That combination is the one that can give you the real edge over your competitors.
Please let us know what you think about our Scout extension. We’ve not finished improving it yet, and if you have any feedback at all - love it, hate it or want an orange one, I want to hear about it. Leave a comment, or drop a line to email@example.com
Watch our short YouTube video to see more about Scout.