Wordtracker 7-Day Video Tutorials
Day 1: Search Engine Success Starts with Keywords

To reach the top of search engine's organic (so-called 'free') results, a page needs to be optimised for the keyword being searched for. You can find and organise those keywords with Wordtracker.

• Sponsored pay per click listings are found on the right and top of a Google results page while organic (so called free) listings are usually on the left.
• Search engine success requires you to figure out which keywords your potential customers are searching on. Wordtracker has a regularly updated database of several hundred million searches by real people. Mine the Wordtracker database to find the exact keywords people are using to find products just like yours.
• Optimise a page for a keyword by using it in prominent positions on the page such as the title tag, headlines and body text. But don't stuff keywords on the page and do use plurals, synonyms and similar words.
• Hotel Chocolat uses the exact phrase searched on ('Christmas Chocolates') in their 'Classic Christmas Chocolates' chocolate product. They also use the exact keyword in their headline: Chocolate Christmas & New Year Gifts.
• Select 'exact keyword inside a search term' in Keyword Researcher to find all the searches with 'dark chocolate' in them. e.g. 'very dark chocolate'.
• A seed keyword such as 'chocolate' will return up to 1000 related keywords which have been searched for e.g. 'chocolate gift baskets'.
• Advanced options include misspellings, locating plurals, filtering out adult keywords and choosing between US and UK keywords.
• Keywords which aren't pertinent to what you are doing e.g. 'dark chocolate recipes' can be filtered out by checking and using the 'delete selected' option.
• Find related keywords in Keyword Universe that don't contain that root keyword using Keyword Universe. Wordtracker trawls through the website of all your competitors that score well in the search engines for that keyword and suggests keywords they already target. E.g. a search for 'chocolate' will return 'candy', 'cocoa', 'wedding favors', 'chocolate truffles'.
• Take all of these keywords back to the Wordtracker Keyword Researcher to put the keywords through the same process. E.g. type in 'truffle' and get 1000 keywords containing the word 'truffle' (you can enter more than one keyword at a time, one on each new line).
• Highly specialized and targeted 'keywords' like 'dark chocolate truffles' tend to fare better than ultra general words like 'chocolate'.

Actions

1. Decide on a seed keyword.
2. Navigate to Keyword Researcher and enter your root keyword (choose 'exact keyword inside a search term').
3. From the results, select at least 10 search terms relevant to your site.
4. Enter your seed keyword into Keyword Universe.
5. Pick at least 6 keywords from the related keyword results.
6. Put these 6 keywords back into keyword researcher (either one at a time or all at once) and expand your keyword list.

Resources

• Hotel Chocolat.
• If you liked the ability used to highlight the keywords on the Hotel Chocolat page there's a free Firefox plugin called Search Status and it comes with a collection of SEO tools.

In tomorrow's video we'll show you how to use Wordtracker to assess your market's different niches. If you can't wait, watch it here now.