Wordtracker press room
Wordtracker whips up secret ingredients to help
websites create great content
November 11th, 2009
Fresh content is essential for a successful website, but many inexperienced writers run out of ideas. Now keyword research company Wordtracker has teamed up with journalist Rachelle Money to solve the problem with “The Web Content Recipe Book”
This inspiring e-book contains 21 easy-to-follow ‘recipes’ for writing everything from blog posts to press releases. Writers will never be stuck for ideas again.
“Creating fresh, quality content can seem daunting to those who aren’t naturally gifted at writing. By sharing closely focused tips and advice, together with real-life explanations this book will increase readers’ confidence and enable them to produce rich, profitable content that drives traffic to their site,” said journalist Rachelle Money.
Each content recipe features a list of key ingredients to cover the areas that need to be addressed to create resourceful and profitable copy. These include hot tips, tricks and shortcuts, with clear examples that will start to transform business sites into a profit-pulling, high ranking resource.
These insightful recipes include ways to:
- Find riveting and creative ideas for web content
- Create a viral video marketing campaign to drive brand recognition
- Compose authoritative press releases that attract valuable publicity
- Turn industry knowledge into digestible nuggets
- Start a debate and cause some controversy
- Convert mistakes into readable and profitable copy
- Track down and interview an expert
- Publish your own survey
- Use an inspirational quote
“Content is an investment. It creates a buzz via social media and brings in extra links - and good copy will bring visitors to your site year after year,” said Ken McGaffin, Chief Marketing Officer at Wordtracker.
“Keyword research tells you what people are looking for online. Turn your research into compelling content using these recipes and your search engine rankings will rise and you’ll attract new customers - the perfect mix that produces traffic and profits,” concluded McGaffin.
The “Web Content Recipe Book” also contains 8 bonus articles on using keywords to maximize your online marketing, written by Wordtracker’s CMO Ken McGaffin and SEO expert Mark Nunney.
Order Now and Save 34%! Buy “The Web Content Recipe Book” today and get the special pre-launch price of $19 — that’s $10 off the official price of $29! To order the e-book for just $19, simply click on the link below:
“The Web Content Recipe Book” was written by expert journalist Rachelle Money, writer for a national UK title and a staff writer at Wordtracker, where she produces the Keyword Expert Newsletter.
Wordtracker is a privately owned London business that started in 1997 and provides keyword research services to search engine marketing professionals and website owners worldwide
To succeed online clients need to know what keywords users are searching for and then type into a search box. Wordtracker provides thousands of clients throughout the world with that specialist information.
The Wordtracker Academy, launched in May 2006, is dedicated to helping websites achieve success and profitability online. The Wordtracker Academy publishes expert articles, case studies, e-books and tips and tricks that help people maximize their ROI from keyword research.
Clients include Monster.com, MarketPosition.com, iExposure.com, Hearst Publications, AsktheBuilder.com, ParkSeeds.com, BrowserMedia.co.uk and a host of other search engine optimization companies.