4.46. What does ratio or KEI analysis mean?
The KEI compares the 24Hour result (number of times a keyword has appeared in our database) with the number of competing web pages to pinpoint exactly which keywords are most effective for your campaign.
In a nutshell - look for the keywords near the top. The higher the KEI, the more popular your keywords are, and the less competition they have. Which means you have a better chance of getting to the top.
For a more detailed explanation of the KEI, please have a look at this KEI article
In a nutshell - look for the keywords near the top. The higher the KEI, the more popular your keywords are, and the less competition they have. Which means you have a better chance of getting to the top.
For a more detailed explanation of the KEI, please have a look at this KEI article
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