101 Web Content Ideas, Tips and Resources
To help you engage your readers, please the Panda, and get more widely shared.
In Wordtracker's e-book you will learn
- How and where to find the most engaging ideas for your web content - even if you're the least creative person on the planet
- How to create captivating content others will link to
- The latest online tools you’ll need for researching and generating new content
- How to discover what your readers really want more of
To purchase this ebook, please contact us directly at firstname.lastname@example.org to arrange the order - due to a technical restriction we're currently unable to process these purchases automatically. Apologies for any inconvenience.
Sensational Shortcuts and Tips from a Copywriting Expert
It used to be that we could usefully add content to our sites simply by writing a large volume of articles, each optimized for the keywords of our choice.
Not any more.
In a post-Panda world, in addition to applying our optimization and link building skills, we now have to focus more on quality, and a little less on quantity.
As if that weren’t enough of a shift, we also have to factor in the fast-growing influence of social media.
Our new content needs to be highly shareable.
Shareable content not only gets us in front of new readers, but also helps generate strong social signals to improve our search engine results.
This means taking a whole new look at how we create and publish our web content pages.
For years, businesses have been using free content to drive traffic to their websites and put money in their pockets.
These days, free content can come in the form of e-books, articles, podcasts, blogs, webinars, or newsletters ... the list goes on and on. The bottom line is: people love to get something for free.
Creating useful, keyword rich content is by far the best marketing tool for building trust with potential customers. The more high quality “free stuff” you give people, the more they’ll want to associate with you - and maybe even do business with you.
Yet, you don’t want to bombard your readers with a bunch of fluff. You’ve got to serve up high quality content - stuff they’ll find useful. Do that right and you’ll create a gold mine.
“But I don’t know what to write about!”
If the thought of writing content makes your hair stand on end, you’re not alone. That’s why we’ve teamed up with copywriting superstar Nick Usborne to publish the e-book: “101 Web Content Ideas, Tips and Resources.”
It’s As Easy As It Sounds
You no longer need to let your website be boring, with bland, stale text—or spend $$$s on outside writing help. Now you can serve up original and engaging content all on your own...
- Discover how to find out what your readers really want to know
- Understand how to mix up your posts with video, images and audio
- Learn tips and tricks to get more readers to link to your articles
- Improve your content by paying attention to trending topics on social media
- Find out how to use social media tools to root out topic ideas
- Learn how to piggy back on breaking news stories to get more web traffic
- Uncover how to use reader feedback to improve your writing
- Reveal secrets for optimizing content for search engines AND social media
- Learn how to monitor which articles get the most clicks and shares
- Read examples of successful content that continues to get traffic long-term
- Get tips for becoming an industry expert
- Discover insights into writing more of what you love
Using specific examples and screenshots, Nick provides tips and practical suggestions that you can put into play immediately. The ideas are broken down into 14 sections. Read them straight through, or skip around as you like.
Your Sneak Peek Inside the Book
Tame, tedious content doesn’t attract sales. All too often we do our keyword research, identify a topic and keyword and then set about writing an article or two.
Certainly, this is the easiest and most cost-effective way to create new content, but it also takes you down the slippery path of creating low value content. Instead of just publishing more and more articles, you’ve got to offer the valuable, in-demand content that readers want.
Nick shows you how to:
• conduct original research - simply and easily
• write Q&A pages to develop a community around your site
• create checklists for just about any topic
• use charts, diagrams and infographics as a fast and simple way to communicate information
By the end of this chapter, you will know how to add more community, more loyalty - and a ton more traffic.
Today, multimedia has become a hugely important element of content simply because so much of it is shareable with just one or two clicks.
In other words, you get to add value to the page, but also increase the chances it will be shared through social media.
In Chapter 2, Nick gives examples of great tools and widgets that can help you create variety and interest on your site. Most of these are free - so you can start using them right away.
A few years ago there was something to be said for creating evergreen content, all of the time. Those pages tended to attract traffic over the long term.
However, in a world dominated by social media, people’s attention is focusing more on more what is happening today, this hour, and right now.
As a result, as content creators, we have to mix it up a bit more – creating both evergreen content and timely content.
After reading this chapter, you’ll know how to use real-time content, seasonal trends and news stories to get more traffic to your website.
The last few years has seen an explosion in the number of services you can use to identify popular or trending topics.
Some have been developed by the major search engines, while others have been created more recently, riding on all the data created by social media.
All of these tools give you an opportunity to better understand what our readers are looking for - and what they’re sharing. You’ll get great insights into any topic or business area.
SEO was king for a long time. Then along came social media. And now we are at the point where both are converging.
Google and Bing are now factoring in social signals from Facebook and Twitter when ranking pages in the search results. Put simply, the more play your page gets in social media, the greater the chance it will rise higher in the search results.
In this chapter, Nick highlights the best SEO and social media content discovery tools. Some of these are provided free by the search engines themselves. Others are fee-based, and drawn on search engine and PPC data. All are useful in identifying your next killer page of content.
Even if the term SEO scares you, this chapter provides dummy-proof directions for using SEO and social media to your advantage.
Social media sources are particularly value for a couple of reasons. First, because they are timely, and second, social media data does an amazing job of predicting people’s interests and behaviors.
It isn’t about guessing what a body of people might do, it is measuring what billions of people are actually doing.
You don’t need to hire an expensive market research firm to get fantastic data on your readers and customers. In this chapter Nick shows you how to use YouTube, Twitter, Facebook and more to catch and publish what’s “hot” before the moment passes.
Although it is tempting to rely on web-based tools, you’d be amazed what you can learn by stepping away from your computer and interacting with real people.
In this section Nick looks at some of these offline approaches, and how they can help you create better content.
For most of us, writing content is a business. It’s our work.
Unfortunately, this often means we revert to “business speak” when writing pages and posts.
Online, this kind of writing rarely engages readers, or encourages them to share.
The web has always been a unique environment in this regard–rewarding those writers who can express themselves in a more personal, emphatic voice. And now, with the rapid growth in social media, the need to use a human, personal voice is more important than ever.
The great break between traditional publishing and marketing, and online publishing and marketing, is based on our capacity and willingness to listen.
Offline, broadcast media is one-way. Online, it’s as easy to listen as it is to publish.
Smart companies online have long known that the harder they listen to their readers and customers, the more likely they are to develop a fan base of engaged and enthusiastic readers.
After reading this chapter, you’ll be able to improve your listening skills tenfold.
The downside of there being so many content discovery tools online is that we are tempted to become followers.
We look at the data, cleaned from what others have done, choose the best of what we find ... and then create new content. The trouble is, this makes us followers and not leaders.
There is huge value to be had from taking a leadership position and creating an enduring brand with unique and ground-breaking content. In Chapter 10, Nick shares:
• The value of leadership
• How to leverage the generosity economy
• How to brand your content
• Secrets for attracting media attention
Knowing best practices for content writing can help you get a better return - more cash - from the articles you write.
Nick teaches you to think like a journalist. He explains why your first 50 words matter the most. And he shows how to improve your internal links and URLs, and how to help readers share your content.
For all but the smallest websites, you not only need to create content, but also manage the content creation process.
This means formalizing the way you gather and prioritize content ideas, and creating a content calendar, and more.
You’ll come away armed with a long-term content plan you can build upon over time.
Offline editorial writers and copywriters have long known that their readers are susceptible to certain psychological and emotional triggers.
Very often these triggers are a hook within the headline of a page of content, created to grab the attention of the reader.
You don’t want to exploit these triggers all of the time, but by the end of this chapter you will know how to use emotional triggers to good effect.
As content creators, we often get tied up in creating content aligned with the communications needs of our companies and the demands of SEO.
What we should be doing is spending more time looking at what our readers really want. This doesn’t mean ignoring our own communication needs; it simply means presenting that information in a way that matched what our readers are really looking for.
Nick teaches you how to figure out what your readers want and the problems they want to solve.
Nick wraps up with some words of wisdom he’s learned from his own writing mistakes and triumphs.
If you want to see sample pages, check out this 18-page extract
Who Should Read This Book?
Whether you’re a professional writer or write no more than your grocery list on a regular basis, you will benefit from reading the book if you:
• Run a small business and DIY your own marketing
• Work for an agency that produces content for business clients
• Are a new or experienced copywriters looking for great content ideas
• Run a website that needs a boost in its web traffic
• Want to improve your site’s position in the search engine results
Learn from a Copywriting Master
Nick Usborne, award-winning author of “101 Web Content Ideas, Tips and Resources.” has dozens of years of experience in direct response copywriting and online content production. He’s helped businesses like Adorama, Reuters, WebEx, and others produce successful content marketing strategies. You can find Nick’s writing on Clickz.com, MarketingProfs.com, iMediaConnection.com, Business 2.0 and other sites.
Nick uses his experiences in copywriting to help thousands of small business owners and entrepreneurs write better, more valuable content online. But don’t just take our word for it. See what others say about Nick:
We had a great product that no copywriter seemed to be able to sell. I asked Nick to write a sales page in March of 2005 and it instantly increased sales four-fold. Amazingly, 18 months and many tests later, it is still our control!
Co-Founder of The Hypnosis Network
Nick sees directly into the practical side of the Web. What makes it work? How do you leverage the power of the Internet to create greater value? How do you hold the attention of an audience long enough for each and every one of them to learn something important? Nick Usborne has the answers.
Jim Sterne Author, World Wide Web Marketing, Internet World's Top Rated Speaker Five Years Running
Nick Usborne has had a truly transformational effect on the way we at VanDyke Software choose our words.
Nick possesses a sixth sense when it comes to the customer - he understands what makes them tick, how they talk, what motivates them. And he has a x-ray sort of vision about the material for which he prepares copy - he brilliantly translates features into benefits. And he does so with an elegance that simplifies the complex and makes the ordinary extraordinary.
Bryan and Jeffrey Eisenberg
Let’s be clear: this e-book won’t do the work for you. It does require commitment from you to creating a smart content strategy. Only those who are ready to dedicate time and effort will be successful. What it does do is provide you the tools you need to succeed, including:
• Real-life examples of effective content in action
• Links to tools that professional copywriters use to find new topic ideas
• How-to tutorials for creating out-of-the-box types of content
No matter what industry you’re in, you can apply Nick’s techniques to start generating useful and effective content that everyone wants to read right now.
Once you’ve read this book, you’ll be buzzing with great content ideas that will fill your content calendar for years to come!
If you have any questions or would rather give your details over the phone you can call us:
- From the USA and Canada: 011 44 333 200 4555
- From the UK: 0333 200 4555 (calls are charged at local rates)
- From another country: +44 333 200 4555
If you'd prefer to email, we're at: email@example.com.
Or you can contact us for a live chat.