Wordtracker provides a number of keyword-analysis tools, but this is our primary tool, the most important and useful tool. Some users, in fact, work with this tool and no others.
We’re assuming you already have at least one keyword phrase in mind. Perhaps your Web site sells golf clubs; so we’ll start with the term golf. Let’s get started. Click on Keyword Universe or Click Here.
You’ll see the following screen:
The tool on the left side will find keywords and keyword phrases that are similar to the ones you have begun with.
Type a keyword phrase into the text box.
If you wish, clear one of the checkboxes. Note that most users do not need to clear either box, but clearing one can speed up the process.
Lateral: Wordtracker will search two major search engines for the term, then visits 200 Web sites related to the term and examines the site’s KEYWORDS and DESCRIPTION metatags, from which it collects related keywords.
Thesaurus: Wordtracker will search a thesaurus for related terms.
Click Proceed.
Wordtracker carries out its searches, then displays two lists (each containing up to 300 keyword phrases): the Related Keywords list (potential matches from Web sites’ KEYWORDS and DESCRIPTION metatags) and the Thesaurus list.
A lot of these terms are not going to be very useful to you. But if you scan down the list you will find terms that may be appropriate. In some cases the terms may be very general—the term instruction would rarely be of any use. In other cases a term may be related, but still not of direct use to you. How do you decide which terms are useful? Consider this question:
Note
If someone is searching for this term, would this person be a useful visitor to your Web site?For instance, if you are selling golf clubs, the terms clubs, putter, putters, irons, and callaway are directly related; terms such as pga, lgpa, tiger woods, and golfers are less directly useful. (There’s a fine line here, and the actual degree of “relevance” depends on your overall search-engine optimization strategy.)