Let’s take a quick look at the overall Wordtracker process. How do you use Wordtracker to do a keyword analysis?
As you can see from the chart below, you begin with one or more of your own keywords, a list of words you think people may be using to find your products, services, or Web site. This “list” may be a single keyword, or hundreds of keyword phrases.
Next, ask Wordtracker to provide a list of similar and related keywords
You enter golf into your list, and Wordtracker suggests pga, clubs, putter, irons, and hundreds of other terms.
Then ask Wordtracker what people are actually searching for
Ask for the searches containing the term putters, and Wordtracker returns searches such as putters, golf putters, putter, ping putters, odyssey putters, scotty cameron putters. Worktracker will even tell you how many times each search term was used in the partner search engines, and a “guesstimate” of how often the term is used “Internet-wide.”
Next, check the competition
Finally, you can have Wordtracker check the competition. It can examine a particular search engine to see how many pages are indexed in that search engine for each keyword phrase, and show you that information along with the number of times people are searching for the term (and the KEI number, a calculation of likely competitiveness—the higher the number, the better the target). Frequently searched terms with little competition are great targets!
