All Articles

Want to read all of our experts' blog posts? You can find every one we've published below.

  1. Job Vacancy: Rails Development Team Leader Posted by Justin Deaville on 07 February 2012

  2. Join Wordtracker as our Newsletter Editor Posted by Justin Deaville on 06 February 2012

    Wordtracker is looking for a smart online marketer to work in our London office. You'll have a passion for SEO and expertise in creating online content including blog posts, e-books, and videos.

  3. Keywords tool update 3rd February 2012 Posted by Owen Powis on 03 February 2012

    We've updated our Competition metrics and included a Live Competition figure that gives you a more accurate competition figure.

    We also now have a Ranking tool - track your position for up to 100 keywords for your site and up to three competitors.

    We've introduced the Title and Description Wizard to help speed up the integration of your Keyword Research into your workflow. Read the details below...

  4. Wordtracker's new Title and Description wizard Posted by Owen Powis on 03 February 2012

    Having a good page title and description can benefit your rankings and increase the number of visitors to your site. To help you do this, Wordtracker have created the Title and Description Wizard as an easy way for you to create page titles which incorporate your keywords within your keyword research.

    Read on to get the most out of your title and descriptions ...

  5. Wordtracker’s new Competition Metrics Posted by Owen Powis on 01 February 2012

    As many users have noticed, the metrics we have in the new Keywords tool differ to those in the old tool. In this post I will be reviewing what those differences are, how the two new competition metrics work and how they differ from our old metric (IAAT).

  6. 20% discount for SES London 2012 Posted by Justin Deaville on 31 January 2012

  7. Wordtracker's Keyword Ranking Tool Posted by Mal Darwen on 31 January 2012

  8. Mid-level Linux Sysadmin wanted Posted by Wordtracker on 13 January 2012

  9. The Great Giveaway Posted by Justin Deaville on 12 January 2012

  10. Wordtracker's new Keywords tool Posted by Mal Darwen on 11 January 2012

  11. Google Secure Search and SEO - What is going on? Posted by Owen Powis on 08 November 2011

    Google has announced that it will be encrypting keyword data within the referrer URL from secure search, the upshot of which is you will no longer be able to see all the keywords which drove traffic to your site. Many SEOs have been complaining about the loss of this crucial data. So what is Google Secure Search and why is it so important?

  12. Does free press release distribution help link building? Posted by Ken McGaffin on 07 November 2011

  13. How to find a good SEO company Posted by Mal Darwen on 01 November 2011

    If you're feeling like it's time to outsource your SEO, how do you find the best person for that job? There are many companies out there - but as we all know, some are better than others. How do we filter the good from the bad?

  14. Wordtracker on YouTube Posted by Justin Deaville on 27 October 2011

  15. Latest Google Panda update confirmed Posted by Mark Nunney on 30 September 2011

  16. SearchLove New York - $200 discount Posted by Justin Deaville on 26 September 2011

  17. Search Love London £200 discount Posted by Justin Deaville on 26 September 2011

  18. Google AdWords keywords not available Posted by Mal Darwen on 15 September 2011

  19. Conversion Conference London 2011 (save 43%) Posted by Mark Nunney on 15 September 2011

    Conversion conference London 2011 is dedicated to anyone wanting to maximize their return on investment (ROI) for online marketing campaigns.

  20. Quality links need quality content [video] Posted by Wordtracker on 07 September 2011

  21. Link Builder reviews Posted by Justin Deaville on 18 August 2011

  22. Why the ‘magic middle’ is so good for link building Posted by Ken McGaffin on 20 July 2011

  23. We're looking for an SEO Consultant (product manager) Posted by Justin Deaville on 27 June 2011

  24. Significant upgrade to Link Builder Posted by Ken McGaffin on 22 June 2011

  25. 20% discount at SES San Francisco Posted by Justin Deaville on 20 June 2011

  26. A bit of Wordtracker housekeeping Posted by Mal Darwen on 14 June 2011

  27. Three key steps to SEO success Posted by Justin Deaville on 08 June 2011

  28. How one Wordtracker customer used keywords to reduce PPC costs by 66% Posted by Justin Deaville on 07 June 2011

  29. Designer/Front end web developer role at Wordtracker in London Posted by Wordtracker on 07 April 2011

  30. Keyword Questions has been developed Posted by Mal Darwen on 25 March 2011

  31. We're going to SMX London - and we have a discount for you! Posted by Mal Darwen on 23 March 2011

  32. Junior Sysadmin position in London Posted by Wordtracker on 16 March 2011

  33. Get more keywords from Wordtracker Posted by Mal Darwen on 15 March 2011

  34. Rails Web application developer position in London Posted by Wordtracker on 08 March 2011

  35. When things go wrong Posted by Mal Darwen on 09 February 2011

    We had a hard drive failure at our data center yesterday - here's what we did about it.

  36. Why I want to go to SES London 2011 Posted by Wordtracker on 28 January 2011

    It's SES London time again (21-25 Feb) and we are fighting over tickets here at Wordtracker. Below is a preview from Max Holloway of one of the biggest UK search marketing events of the year, including some of his top picks.

  37. Strategizer: an SEO’s first look Posted by Wordtracker on 21 January 2011

    Hello there, I’m Max Holloway, this is my first week here at Wordtracker and already I’ve discovered a lot of interesting features about our tools.

  38. Wordtracker's plans for 2011 Posted by Justin Deaville on 21 January 2011

  39. Small business gets link from the New York Times Posted by Wordtracker on 15 January 2011

    Many small businesses I talk to find it hard to believe that large media might be interested in them. They think they're not be doing anything particularly innovative or unusual and therefore can't get the attention of the press. But they'd be wrong.

  40. Entering awards is a great link building tactic Posted by Wordtracker on 14 January 2011

    Entering awards is a great link building tactic - and it's easy to find awards and give yourself a good chance of winning. Rachel Meranus gives some tips on Entrepreneur.com.

  41. What Keywords Bring Traffic to a Keyword Research Tool? Posted by Wordtracker on 12 January 2011

    by Mal Darwen

  42. Link Baiting vs. Guest Blogging - Wiep.net Posted by Wordtracker on 10 January 2011

    By Ken McGaffin

    Wiep.net gives some great link building tips in "Guest Blogging Tips: Link Baiting vs. Guest Blogging"

  43. PPC tools: Survey results part 2 Posted by Wordtracker on 07 January 2011

    Following on from the first post on our PPC tools survey, here are some more interesting results from one of the main questions, writes Mike Theodoulou:

  44. Improvements to Link Builder – January, 2011 Posted by Wordtracker on 05 January 2011

  45. A change to the way you pay your subscription Posted by Wordtracker on 29 December 2010

    by Justin Deaville

  46. Wordtracker now shows more Google keywords from around the world Posted by Wordtracker on 26 November 2010

    by Mal Darwen

  47. PPC tools: Survey results part 1 Posted by Wordtracker on 24 November 2010

    You've helped us with research on the new PPC campaign building tool we'll be building, and here are the results to part one of the survey.

  48. 48 tips from London SEO Pro Seminar Posted by Wordtracker on 05 November 2010

    By Steven Shingler, Wordtracker's CTO, and Justin Deaville, Chief commercial officer

    I attended Distilled's recent London SEO Pro Seminar with Justin Deaville and we've collected a list of 48 useful SEO and marketing takeaways for you. Enjoy, learn and watch out for the ducks!

  49. Keywords Tool Update October 2010 Posted by Wordtracker on 28 October 2010

    We've been doing some work on improving our main Keywords tool. This is an ongoing process, but we like to keep you updated on what we're doing.

  50. Updates to Link Builder Posted by Wordtracker on 15 October 2010

    Over the last few days, we’ve added a number of improvements and new features to the Link Builder tool. This covers:

    1. Rank linking domains more accurately
    2. Describe and manage link campaigns more effectively
    3. Manage prospects within a campaign more effectively
    4. Keep data fresher by increasing the frequency of crawl

  51. Free Keywords tool is still free! Posted by Wordtracker on 13 October 2010

    by Mal Darwen

    If you've been using the free keywords tool at http://freekeywords.wordtracker.com or our GTrends tool today, you'll have noticed that you'll need to create an account to continue using the tool.

    Yes, it's kind of a drag having to set up an account to use a free tool, and you might be wondering why you now have to do this. Well, here's how you'll benefit ...

  52. Change is For the Better Posted by Wordtracker on 16 September 2010

    By Mal Darwen, Wordtracker Customer Support

    The internet has changed dramatically in the last 10 years. The amount of content has grown exponentially, online retail sales are up 5,000% since the year 2000, and SEO has developed from being a 'dark art' into something of a mainstream discipline.

    Wordtracker's original Keyword tool was launched in 1999, and since then there have been inevitable changes in not only the way data is presented and interpreted in the subscription tool but also in the free keywords tool at freekeywords.wordtracker.com.

  53. Link building in Spanish, German and French Posted by Wordtracker on 07 September 2010

    Ken McGaffin

    A popular feature on the Link Builder tool has now been expanded to help link building in Spanish, French and German.

  54. Join us at SMX Advanced London (17-18 May 2010) with 15% off entry Posted by Wordtracker on 30 April 2010

    SMX London this year is SMX Advanced which means no time will be spent on the basics. So if you want to get straight to the cutting edge of search marketing then book your tickets with a 15% discount here (use code MARKNUNNEY010).

  55. State of Search Engine Marketing Report Says Industry to Grow from $14.6 Billion in 2009 to $16.6 Billion in 2010 Posted by Wordtracker on 30 March 2010

    Report Finds Measuring Return on Investment (ROI) Top Challenge Facing Marketers, While Rise of Social Media Marketing Represents Biggest Opportunity This Year

  56. Wordtracker's new tool Strategizer is accepting alpha testers Posted by Wordtracker on 11 March 2010

    Wordtracker's new Strategizer tool can help make make your PPC and SEO more profitable and we thought you might like to test it for free.

  57. Jim Sterne – The Godfather of analytics – at SES London Posted by Wordtracker on 25 February 2010

    Guest blogger: Chris Turberville-Tully, MD of Inspiration Inc, a UK-based digital marketing agency.

    I like analytics. 'Love' I will leave to others but ‘like’, yes that’s me. I was starting to wobble though (could I love analytics?), following Tuesday’s keynote speech at Search Engine Strategies (SES) London by Analytics evangelist and rock star, Avinash Kaushik. To coin a phrase from some of my US friends, it was “totally awesome”.

    Then came our last day at SES London. We were on our 3rd (4th for those of us who went to OMS on Monday) day of all things search, and the keynote was from Jim Sterne.

  58. Wordtracker changes, March 2010 Posted by Wordtracker on 15 February 2010

    As part of Wordtracker’s continued development, the old versions of our keyword tools: the Keyword Universe, Keyword Researcher and Full Search will be removed on the 31st March 2010.

  59. SEO standards, accreditation, qualifications and expectations Posted by Judith Lewis on 04 February 2010

    Guest blogger Judith Lewis.

    It has been said that SEO is not a profession. To work in SEO, you do not need to have earned a degree in any particular subject; there is no body from which you can be expelled; and while there are voluntary organizations (mostly dealing with advertising), there isn’t even a voluntary code of practice you can sign up to.

  60. PPC and Google AdWords Training and e-book by Ian Howie Posted by Wordtracker on 04 February 2010

    Find out more about Ian Howie's PPC training course and PPC e-book

  61. 15% off entry to Search Engine Strategies 2010 in London and New York Posted by Wordtracker on 28 January 2010

    You can get 15% off entry if you quote this discount code: WDT15

  62. Waffle-free headlines Posted by Wordtracker on 13 January 2010

    Definition of 'waffle':

    "informal - talk or writing that uses a lot of words but does not say anything important or interesting" (Macmillan Dictionary)

    This won't help you sell to your customers...

  63. Are your Superman Pages trapped in a basement full of kryptonite? Posted by Wordtracker on 18 December 2009

  64. SEO copy doesn't have to sound like "that" Posted by Wordtracker on 15 December 2009

  65. Limited time offer: Save $10 on our new blogging guide Posted by Wordtracker on 08 October 2009

    Wordtracker and international blogging expert Chris Garrett have created a brand new blogging guide, "Blogging for Business - 50 Steps to Building Traffic and Sales", and it's available with a $10 discount until 14th October 2009.

  66. Getting Started with the Wordtracker Keywords Tool Posted by Wordtracker on 01 October 2009

  67. My dreadful habit – forgetting about keyword research Posted by Wordtracker on 24 June 2009

    Sometimes, I really don't want to think about keywords.

    Don't get me wrong. Of course, I know keywords are important. It never ceases to amaze me just how much I can find out about what people are looking for, how many different ways I can find to express the same idea, how many great content ideas I can generate or how many niche markets I can discover. The possibilities are as limitless as the English language.

  68. Wordtracker beta tool tutorial video Posted by Wordtracker on 05 May 2009

  69. Can the number of Adwords help you discover a profitable niche? Posted by Wordtracker on 15 April 2009

    The late Gary Halbert used to ask the following question of his students at his copywriting seminars:

    "If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?"

    Answers from his students included: getting superior meat to make the hamburgers, a superior location, or even having the lowest price.

    Once the students had exhausted themselves, Gary would offer them all the advantages they asked for if he could have just one--

    "A starving crowd!"

  70. Join the conversation with Wordtracker on Twitter Posted by Wordtracker on 10 March 2009

    Join @wordtracker on Twitter to share ideas, network and hear the latest Wordtracker news.

  71. New Wordtracker keyword tool is coming Posted by Wordtracker on 20 February 2009

    The new Wordtracker tool is on its way and as well as giving you a preview of our thinking, this blog will allow you to have an important say as we debate some difficult questions.

    The new tool will allow you to look at keywords through three important metrics - frequency, competitiveness and commerciality. We believe these three metrics give you the most useful picture of the potential of a keyword, and allow you to uncover profitable keyword niches for your PPC and SEO campaigns.