Wordtracker Blog
Perry Marshall interviews Wordtracker co-founder, Mike Mindel by Mike Mindel on 17 Mar 2007
I had a great interview with Perry Marshall on Wednesday afternoon. Perry told me 2000 people joined the call apparently! Which is nice...
For those who don't know, Perry Marshall is one of the world's leading authorities on Google's Pay Per Click system - AdWords. His book The Definitive Guide to Google Adwords, a course on how to get more visitors, at minimal cost, by advertising and optimizing Google AdWords is one of the most useful and practical ebooks I own.
Perry has also released a hardback book called The Ultimate Guide to Google AdWords which you can find at Amazon. The pdf definitive guide & the book complement each other but the printed copy really has some interesting insights the pdf guide does not.
The days of throwing thousands of keywords up against the wall and seeing what sticks are long gone now that Google have introduced their quality score algorithms. Perry gives his advice on successful adword techniques post Google slap & I highly recommend his strategies.
In the interview Perry & I cover a broad range of topics including:
- Why are keywords important?
- How to mine under-rated keyword gems in the hyper-competitive pay per click marketing space.
- How Wordtracker generates their keyword data: Where it comes from and how to use it.
- How to identify fast-moving opportunities using keyword trends.
- What competition indicators like KEI mean - and what they don't mean - when you're researching keywords.
- How to measure keyword competition? What do allintitle, allinanchor, intitle and inanchor mean and why should you care?
- How to take advantage of the Long Tail.
- A brief history of Wordtracker and the early days.
For those who missed the interview, you can listen to it below. The interview runs just over an hour and makes good listening for those with ipods in traffic jams.
To listen, please click the play button on the image below.
You can also download the Perry Marshall & Mike Mindel interview. If that link doesn't work then try this one.
I hope you enjoy it!
- Posted by Mike Mindel on 17 Mar 2007 at 2:46am
- Filed under: Members News
- 0 Comments
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