Wordtracker Blog

Oscar Nominations - Wordtracker Predictions by Ken McGaffin on 24 Feb 2007

The movie and gossip columns today are awash with speculation on the Oscar nominations. Asking who will walk away with the prizes is great fun not only in the US but throughout the world.

But is there anyway to really get an inside track? Could search engine behavior be just such a predictor?

The names that people type into search engines give an indication of their interest in a particular movie or movie star. And if members of the public show a high level of interest in a particular film or star, could it be that members of the academy are likely to show the same interest?

We fed details of the Oscar nominations into their database and came up predictions for searches over the last 24 hours:

  • Will Smith is streets ahead of everyone else in the nomination for leading actor, with almost 8,800 searches, twice as many as his nearest rival Leonardo DiCaprio.
  • Eddie Murphy and Mark Wahlberg with 2,670 and 2,659 respectively are neck and neck in the race for Actor in a support role.
  • The most popular in the nomination for actress in a leading role are Penelope Cruz with 10,359 and Kate Winslet at 9,077. However there is still a strong showing for Helen Mirren at 5,470.
  • Adriana Barraza, nominated for actress in a support role is the lowest of all the nominees with just 65 searches estimated for the last 24 hours. The leading contender is this category has almost a hundred times as many searches at 6,439.
  • And among the nominees for best picture, 'Little Miss Sunshine' takes the lead at 3,121 with 'Babel' in second place at 2,587.

Wordtracker Chief Technical Officer Mike Mindel said, "Our figures give a measure of the internet buzz around each nomination. That might well be something that the members of the academy react to, even subconsciously."

"So even if our top scorers don't lift the top prizes, at least they will know that they're top as far as internet searchers go."

Wordtracker predictions:

Actor in a leading role

  • Will Smith 8751
  • Leonardo DiCaprio 4485
  • Ryan Gosling 1507
  • Forest Whitaker 425
  • Peter O'Toole 100

Actor in a support role

  • Eddie Murphy 2670
  • Mark Wahlberg 2659
  • Jackie Earle Haley 656
  • Alan Arkin 236
  • Djimon Hounsou 167

Actress in a leading role

  • Penelope Cruz 10359
  • Kate Winslet 9077
  • Helen Mirren 5470
  • Meryl Streep 1155
  • Judi Dench 573

Actress in a support role

  • Jennifer Hudson 6439
  • Cate Blanchett 1716
  • Rinko Kikuchi 973
  • Abigail Breslin 416
  • Adriana Barraza 65

Best picture

  • Little Miss Sunshine 3121
  • Babel 2587
  • The Departed 2052
  • Letters from Iwo Jima 1317
  • The Queen 1112

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