Writing

Writing:

1. 

   How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million Posted by Rachelle Money on 27 August 2009

   Brent D Payne, as the Tribune Company’s in-house Director of Search Engine Optimization (and bald SEO legend), has managed a 20 million increase in monthly visits to its websites, including the Chicago Tribune and the LA Times. Payne tells Rachelle Money how these spectacular results have been achieved, including using keyword research to help give readers “the news we know they want”.

2. 

   Stop the slaughter of innocent copy! Posted by Karon Thackston on 07 February 2007

   Keyword density is one of the worst things to happen to search engine copywriting. Without any regard to flow or customer experience, website owners around the world began shoving keywords into their copy like wild men. Web copywriting training expert, Karon Thackston, explains the folly and how to avoid it.

3. 

   Keyword creativity in web design Posted by Ken McGaffin on 05 October 2006

   "Keyword Creativity" is the process of understanding customer behavior through keyword research and using the insights gained to drive the creative process.

4. 

   When keywords don't deliver Posted by Nick Usborne on 25 November 2005

   If you've been working with keyword optimization for a while, you know there are times when some great keywords drive tons of traffic to your site, but the resulting conversion rate is terrible.