Writing
Writing:
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Stop the slaughter of innocent copy! by Karon Thackston, 7 February 2007
Keyword density is one of the worst things to happen to search engine copywriting. Without any regard to flow or customer experience, website owners around the world began shoving keywords into their copy like wild men. Web copywriting training expert, Karon Thackston, explains the folly and how to avoid it.
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Keyword creativity in web design by Ken McGaffin, 5 October 2006
"Keyword Creativity" is the process of understanding customer behavior through keyword research and using the insights gained to drive the creative process.
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When keywords don't deliver by Nick Usborne, 25 November 2005
If you've been working with keyword optimization for a while, you know there are times when some great keywords drive tons of traffic to your site, but the resulting conversion rate is terrible.
