Writing
Writing:
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Stop The Slaughter Of Innocent Copy! by Karon Thackston, 7 February 2007
It's one of the worst things to ever happen in the search engine copywriting field: the discovery of keyword density. Without any regard to flow or customer experience, website owners around the world began shoving keyphrases into their copy like wild men.
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Keyword Creativity In Web Design by Ken McGaffin, 5 October 2006
"Keyword Creativity" is the process of understanding customer behaviour through keyword research and using the insights gained to drive the creative process.
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When Keywords Don't Deliver by Nick Usborne, 25 November 2005
If you've been working with keyword optimization for a while, you know there are times when some great keywords drive tons of traffic to your site, but the resulting conversion rate is terrible.