Writing

Writing:

  1. Stop the slaughter of innocent copy!

    Stop the slaughter of innocent copy! by Karon Thackston, 7 February 2007

    It's one of the worst things to ever happen in the search engine copywriting field: the discovery of keyword density. Without any regard to flow or customer experience, website owners around the world began shoving keyphrases into their copy like wild men.

    Read: Stop the slaughter of innocent copy!

  2. Keyword creativity in web design

    Keyword creativity in web design by Ken McGaffin, 5 October 2006

    "Keyword Creativity" is the process of understanding customer behavior through keyword research and using the insights gained to drive the creative process.

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  3. When keywords don't deliver

    When keywords don't deliver by Nick Usborne, 25 November 2005

    If you've been working with keyword optimization for a while, you know there are times when some great keywords drive tons of traffic to your site, but the resulting conversion rate is terrible.

    Read: When keywords don't deliver