This method is so so simple - yet so many people don't do it. If you use the Trinity method with negative Keywords: http://www.wordtracker.com/academy/negative-keywords you are on your way to having high CTR. Remember to measure the results - never be afraid to switch off what is not working. Even using this method the 80/20 rule applies.
Great article Ian, as you say it is very common sense and I'll admit that I often forget the very basics of keeping things consistent when doing PPC, trying out variations in the same ad rather than creating new ads with a consistent key word presence! thanks for the kick and reminder!
RobA
November 20, 2008 05:45
Outstanding article with great info! Question: What is considered a 'high' CTR? Anyone?
Think of it this way, print and TV can get less than a 1% response rate - and CTR is really just a measure of response. So that is why getting above 1% is so important. Once you get above a 1% CTR Google will reward you.
By breaking down the keyword and ad - and by using long tail keywords you may be able to get CTR of 5% or more. Also using negative keywords can boost your CTR, see: http://www.wordtracker.com/academy/negative-keywords.
Kle men
November 20, 2008 16:53
Hey Howie,
Great post. Can I ask you guys something:
Should I test/optimize my ad copy AND my landing page copy
simultaneously at the same time, or should I first optimize my
ad copy and only then the landing page.
How are you, Howie, and my fellow readers optimizing your ads?
Split test your ads - so have at least 2 running on each ad Group. I like to start with 4 and then bring it down to 2, then I take the best of those 2 and keep it running - but I try to write an ad that will better it. I always have at least 2 ads running.
With the Landing Page - start with a page that fits the keyword and all the ads - once we have an ad that clearly beats the others then optimize the Landing Page to that ad.
Always be prepared to paused / delete keywords and ads that are not working.
Hope that helps,
Ian
Kle men
November 21, 2008 07:39
Hey Howie,
Thanks for taking the time and sharing your advice. I really appreciate it. (Now I know:
1) Find the winner ad with and the then 2) optimize the landing Page to that ad. Great.)
'wish you all the best.
Allanah Bourne Arton
January 23, 2009 16:12
Hi all, very new novice to internet marketing here with some very elementary questions.....
I am preparing copy for a a very basic but useful data collection website meetmybiz.com - perfect for me needs at this stage. Am I right in assuming that for more than one add I need more than one of these sites, or can these data collection sites run several adds at once? Apoligies if this seems very ill infomred.
Enormously grateful for any help that any of you experienced internet marketers can offer!
All comments
This method is so so simple - yet so many people don't do it. If you use the Trinity method with negative Keywords: http://www.wordtracker.com/academy/negative-keywords you are on your way to having high CTR. Remember to measure the results - never be afraid to switch off what is not working. Even using this method the 80/20 rule applies.
Great article Ian, as you say it is very common sense and I'll admit that I often forget the very basics of keeping things consistent when doing PPC, trying out variations in the same ad rather than creating new ads with a consistent key word presence! thanks for the kick and reminder!
Outstanding article with great info! Question: What is considered a 'high' CTR? Anyone?
A superb easy to understand and to the point article Ian. Sphunn it: http://sphinn.com/story/85888
High CTR - it really depends on context.
Think of it this way, print and TV can get less than a 1% response rate - and CTR is really just a measure of response. So that is why getting above 1% is so important. Once you get above a 1% CTR Google will reward you.
By breaking down the keyword and ad - and by using long tail keywords you may be able to get CTR of 5% or more. Also using negative keywords can boost your CTR, see: http://www.wordtracker.com/academy/negative-keywords.
Hey Howie,
Great post. Can I ask you guys something:
Should I test/optimize my ad copy AND my landing page copy simultaneously at the same time, or should I first optimize my ad copy and only then the landing page.
How are you, Howie, and my fellow readers optimizing your ads?
Best regards
Hi Kle,
Great question.
Split test your ads - so have at least 2 running on each ad Group. I like to start with 4 and then bring it down to 2, then I take the best of those 2 and keep it running - but I try to write an ad that will better it. I always have at least 2 ads running.
With the Landing Page - start with a page that fits the keyword and all the ads - once we have an ad that clearly beats the others then optimize the Landing Page to that ad.
Always be prepared to paused / delete keywords and ads that are not working.
Hope that helps,
Ian
Hey Howie,
Thanks for taking the time and sharing your advice. I really appreciate it. (Now I know: 1) Find the winner ad with and the then 2) optimize the landing Page to that ad. Great.)
'wish you all the best.
Hi all, very new novice to internet marketing here with some very elementary questions..... I am preparing copy for a a very basic but useful data collection website meetmybiz.com - perfect for me needs at this stage. Am I right in assuming that for more than one add I need more than one of these sites, or can these data collection sites run several adds at once? Apoligies if this seems very ill infomred.
Enormously grateful for any help that any of you experienced internet marketers can offer!
Regards Allanah
This is very important information for Online earnings.