Search engines

Search engines:

  1. TrustyGuides.com uses Wordtracker as a market research department

    TrustyGuides.com uses Wordtracker as a market research department by Neil Davidson, 31 August 2007

    In 2004, Christopher Cummings had a big idea for a new website. Then he realized that success depended on much more than a big idea. And it was something very new to him, the intelligent use of keyword research data.

    Read: TrustyGuides.com uses Wordtracker as a market research department

  2. Using top search keywords in online public relations

    Using top search keywords in online public relations by Greg Jarboe, 4 April 2007

    SEO-PR has been offering optimized press release services since March 2003. But, the first time my online public relations firm recommends using top search keywords in headlines and at least the first 100 words of optimized press releases, I can't tell you how frequently new clients are surprised.

    Many people mistakenly believe that search engine optimization and online public relations firms can magically optimize a press release - without modifying any release content - by adding invisible meta keywords tags. So, they are shocked, shocked to find that their top search keywords actually need to appear high up in very visible locations.

    Read: Using top search keywords in online public relations

  3. Keyword Basics Part 3: Choosing your best keywords

    Keyword Basics Part 3: Choosing your best keywords by Ken McGaffin, 22 February 2007

    You know how sometimes you make a list of say, three things and then by the time you get to the end of the list, you remember that there’s something you really must include and your list of three becomes a list of four? This is Part 3 of Ken McGaffin's Keyword Basics series

    Read: Keyword Basics Part 3: Choosing your best keywords

  4. Stop the slaughter of innocent copy!

    Stop the slaughter of innocent copy! by Karon Thackston, 7 February 2007

    It's one of the worst things to ever happen in the search engine copywriting field: the discovery of keyword density. Without any regard to flow or customer experience, website owners around the world began shoving keyphrases into their copy like wild men.

    Read: Stop the slaughter of innocent copy!

  5. Keyword Basics Part 2: Discovering the keyword matrix

    Keyword Basics Part 2: Discovering the keyword matrix by Ken McGaffin, 28 December 2006

    This is the second in Ken McGaffin's Keyword Basics series and a simple method for expanding your lists of profitable keywords. The secret of writing great online copy is simple: use keywords - the words people use when they search - in your copy.

    Read: Keyword Basics Part 2: Discovering the keyword matrix

  6. Keyword Basics Part 1: How search engines work

    Keyword Basics Part 1: How search engines work by Ken McGaffin, 24 November 2006

    One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them.

    Read: Keyword Basics Part 1: How search engines work

  7. How to build genuine SEO skills that will impact your online sales

    How to build genuine SEO skills that will impact your online sales by John Alexander, 24 November 2006

    A beautiful website with no traffic or visibility can't survive in the business world. But a high ranking website that gets tons of traffic where no-one is compelled to make a purchase or take action, won't work for you either. Think "visibility PLUS a solid call to action."

    Read: How to build genuine SEO skills that will impact your online sales

  8. Why keywords matter

    Why keywords matter by Ken McGaffin, 23 November 2005

    Why do some sites get a lot of traffic and others zero, the following diagrams helps to show why this happens.

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