Search engines

Search engines:

1. 

   Keyword Basics Part 1: How search engines work Posted by Ken McGaffin on 08 January 2012

   One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them. Ken McGaffin gives this introduction to search engines in Part 1 of Wordtracker's Keyword Basics series

2. 

   Keyword Basics Part 2: Finding keywords Posted by Mal Darwen on 07 January 2012

   In the second of our Keyword Basics series, Mal Darwen gives a simple method for finding thousands of the keywords that your customers use when they search. He then shows how easy it is to use the Wordtracker Keywords tool to organize and save those keywords so you can easily manage your site's search engine optimization and pay per click advertising.

3. 

   Are Google’s local results costing your site traffic? Posted by Mark Nunney on 07 January 2011

   Google now integrates local results (Google Places) into ‘standard’ organic results and it’s going to push your site down and off the page. That means less traffic and response unless you do something about it. Mark Nunney investigates and shows you how to fight back.

4. 

   How to plan your site structure for maximum traffic (Video) Posted by Mike Mindel on 13 October 2010

   In this 13-minute video, Mike Mindel shows you how to plan your site structure for maximum Google traffic.

   When you organize your pages - using a structure of category and content pages - both readers and search engines are able to find what they want. As a result, your site looks authoritative, and the search engines will send you more traffic!

   So sit back, press play - and find out how you can use keyword research to plan your own website.

5. 

   TrustyGuides.com uses Wordtracker as a market research department Posted by Neil Davidson on 31 August 2007

   In 2004, Christopher Cummings had a big idea for a new website. Then he realized that success depended on much more than a big idea. And it was something very new to him, the intelligent use of keyword research data.

6. 

   Using top search keywords in online public relations Posted by Greg Jarboe on 04 April 2007

   SEO-PR has been offering optimized press release services since March 2003. But, the first time my online public relations firm recommends using top search keywords in headlines and at least the first 100 words of optimized press releases, I can't tell you how frequently new clients are surprised.

   Many people mistakenly believe that search engine optimization and online public relations firms can magically optimize a press release - without modifying any release content - by adding invisible meta keywords tags. So, they are shocked, shocked to find that their top search keywords actually need to appear high up in very visible locations.

7. 

   Stop the slaughter of innocent copy! Posted by Karon Thackston on 07 February 2007

   Keyword density is one of the worst things to happen to search engine copywriting. Without any regard to flow or customer experience, website owners around the world began shoving keywords into their copy like wild men. Web copywriting training expert, Karon Thackston, explains the folly and how to avoid it.

8. 

   How to build genuine SEO skills that will impact your online sales Posted by John Alexander on 24 November 2006

   A beautiful website with no traffic or visibility can't survive in the business world. But a high ranking website that gets tons of traffic where no-one is compelled to make a purchase or take action, won't work for you either. Think "visibility PLUS a solid call to action."

9. 

   Why keywords matter Posted by Ken McGaffin on 23 November 2005

   Why do some sites get a lot of traffic and others zero, the following diagrams helps to show why this happens.