In his latest "Content ideas" article Nick Usborne explains how to get more interest in your articles by turning them into tutorials.
What is a tutorial?
Well, at its simplest, think about a recipe. A recipe is a short tutorial. You get a list of ingredients, plus a series of instructions to follow.
Or think about a page which walks you through the steps involved to install a Wordpress theme.
Or the process involved in repairing a wooden kayak.
Or the process of roasting your own coffee beans.
Tutorials can be expressed in the form of a text page, with a list. Or a series of videos. Or a slideshow.
In one way, a tutorial is simply a 'how to' page of content presented in a different way.
But the thing is, as soon as you transform an article into a tutorial, it gains a huge amount of extra value.
With a tutorial you are clearly teaching someone how to do something, taking them through a series of steps from beginning to end. People appreciate that. They like having their hands held.
These are also pages where you can use multimedia, maybe using both text and images, or text and video.
Imagine changing ten article pages on your site into ten tutorial pages. Or writing a whole new series of tutorial pages.
These are high value pages. They attract links from other sites and blogs. They tend to get shared more through social media.
If you liked this content idea, you'll find 101 more in my e-book "101 Web Content Ideas, Tips and Resources." Use it to start generating useful and effective content that everyone wants to read right now. Find out more about "101 Web Content Ideas, Tips and Resources"
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About Nick Usborne
Nick Usborne is a leading authority on the subject of writing for the web, and has been since 1995. As a speaker, trainer and consultant he has worked with dozens of companies and organizations, including Yahoo!, J Paul Getty Trust, Intuit, Walt Disney Attractions, Merck & Co, the National Cancer Institute and many more.
In addition to writing and copywriting work for his clients, he is the author of numerous articles, programs and books. He also coaches freelancers who want to build a bigger and better business. You can learn more about his work on writing for the web, and freelancing, at nickusborne.com