Learn the basics of PPC advertising - for free Posted by Wordtracker on 12 February 2010

AdWords – Google’s powerful pay per click (PPC) marketing tool - can be a great way of attracting traffic to your website.

Adwords is quick to set up: you can have a campaign live within minutes and it delivers targeted traffic from the outset.

But, it’s not always easy to use, particularly if you’re new to PPC.

Leave a campaign to progress on its own, unchanged and unguided, and it could cost you a fortune - with no revenue to show for your efforts!

Your free guide to pay per click

That’s why Wordtracker has partnered with PPC expert Ian Howie to create PPC Basics, your free Google Adwords guide. This 44 page e-book shows you how closely related keywords, relevant ad copy and a relevant landing page are core to an effective PPC campaign.

Get your copy of PPC Basics

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You’ll also learn:

• The 7 stages of a successful AdWords campaign

• How Google ranks adverts – so you can make sure your ads are at the top of the page

• About the important terms in the Adwords interface – and what they mean for your campaigns

• Why ad groups are the key to increasing your clickthrough rates – and how to use them to reduce costs

• The long tail of search and how to find the best keywords for your campaign

• About the customer journey – and how to target ‘buying’ keywords

• How to plan your campaigns using Wordtracker’s Keywords tool

• How to create a campaign-wide list of target keywords – and how to find negative keywords that will reduce your spend per click

Ian also includes examples of both good and bad practice, so you can eliminate mistakes from your campaigns.

Get this money-making information today

Just enter your email address above and we’ll send your free PPC Basics guide right away.

P.S. You can find out more about AdWords and PPC in Ian Howie's more comprehensive step-by-step guide to PPC strategy, Wordtracker Masterclass book: Google Adwords PPC Advertising. It's laid out in the same easy-to-follow style as this PPC Basics guide and contains more than 150 screenshots, charts and images to help you quickly grasp key concepts and immediately put them to use.