Secrets of the 'Buy" button (Issue 26)

Welcome to the twenty-sixth Keyword Expert newsletter.

Attached Articles:

1. 

   Who cares about press embargoes in the age of Twitter? Posted by Rachelle Money on 15 September 2009

   The internet is changing the rules of public relations (PR). Now that anyone can break a story through Twitter or Facebook, how should the PR industry adapt? Has the old-fashioned press release become obsolete? Is the press embargo dead?

2. 

   Blogging tips from a social media agency Posted by Rachelle Money on 15 September 2009

   Peter Brady's company, Orbital Media Network, built a social media marketing consultancy on the back of its successful blogs. Brady tells Rachelle Money how he finds blogs to create online PR for his clients and then gives us his big blogging mistakes to avoid.

3. 

   Increase sales with Nick Usborne's "Buy" button techniques Posted by Nick Usborne on 15 September 2009

   As your final call to action, your "Buy" button is crucial for response yet often generic and uninspiring. Nick Usborne, author of Wordtracker's Writing Kick-Ass Website Sales Copy, explains how to increase response by making your "Buy" button an extension of your headline.