Online PR techniques for publicity and link building (Issue 27)

Welcome to the twenty-seventh Keyword Expert newsletter.

Attached Articles:

1. 

   10 reasons why journalists will write about your website Posted by Ken McGaffin on 29 September 2009

   “Vision is the art of seeing what is invisible to others.” Jonathan Swift

   Opportunities for great free publicity and inbound links are all around us. They arise every day from a host of newspapers, magazines, blogs and online news sites… but we just don’t see them.

2. 

   Is online PR the ultimate link building technique? Posted by Ken McGaffin on 29 September 2009

   Getting coverage for your business in mainstream media can be hugely beneficial in bringing a swathe of new visitors to your site, and building inbound links from the media and from all the other people who comment on it. In this article, I want to give you guidelines on how you can use publicity in your own business.