How to treble your PPC response (Issue 24)
Welcome to the twenty-fourth Keyword Expert newsletter.
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How to win friends and influence people with social media networking by Lyndon Antcliff, 31 July 2009
To get results on social media sites you need great content with great headlines that will grab readers’ attention, make them want more and pass on a link to others. You will also need a significant network of friends and contacts or to be very nice to someone who has. Lyndon Antcliff is one such connector and here he gives 17 top tips to help you build your own social media network.
Read: How to win friends and influence people with social media networking
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Jim Sterne interview: How website analytics can help you through the recession by Rachelle Money, 31 July 2009
Ahead of his Keynote eMetrics Marketing Optimization Summit speeches in Stockholm (12 October), and Washington DC (19 October), marketing guru Jim Sterne tells Rachelle Money about the problems and the merits of website analytics and how they can be used to face the new challenges confronting all website owners in the current global economic crisis.
Read: Jim Sterne interview: How website analytics can help you through the recession
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Treble response with 7 steps to Google Adwords optimization by Ian Howie, 31 July 2009
“After your advice I was able to cut my PPC spend while increasing the amount of clicks … we are getting three times as many enquiries as last year”, says Tony Brewin, MD of Wedding Caterers, SuperEvent.co.uk. That advice came from Ian Howie and here he shares it with you.
Read: Treble response with 7 steps to Google Adwords optimization
