Linking

Linking:

1. 

   10 reasons why your link requests are failing Posted by Ken McGaffin on 27 October 2011

   One of the most common difficulties in link building is getting a response from link requests. Ken McGaffin gives 10 reasons why you might not be getting answers and how to fix each problem.

2. Does your link building use the secret of the 'magic middle'? [Video] Posted by Ken McGaffin on 29 September 2011

   When you're link building, you want to find high quality link prospects.
   Yet, you also want to find prospects where there's a good chance of actually getting a link.
   Ken McGaffin shows how such prospects can be found in the 'magic middle' ...

3. 

   62 steps to the definitive link building campaign Posted by Mark Nunney on 21 September 2011

   Successful search engine optimization (SEO) requires inbound links from quality relevant websites. Using extracts from their book, Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response, Ken McGaffin and Mark Nunney here outline the definitive steps in a successful, long term link building campaign.

4. 

   Six things you have got to know before you build links Posted by Gareth Davies on 17 May 2011

   Since 1998 links have been the foundation of Google’s ranking algorithm. But too many people still don't realize that 90% of what they need to do is to get other sites to link to them. Gareth Davies summarizes Patrick Altoft’s recent SES presentation on some basics of link building, including brand v keyword-rich links, competitor analysis, content syndication and replicating competitors’ links.

5. 

   Original ideas for building content for links Posted by Ken McGaffin on 04 February 2011

   Link building is a creative process. At least the type of link building that can generate hundreds of editorial links is. Where does the inspiration for such powerful ideas come from? A breakdown on the London Underground gave Ken McGaffin the inspiration for this article – and an opportunity to summarize some of his thoughts on creativity.

6. 

   A quick guide to Link Builder Posted by Ken McGaffin on 02 June 2010

   Link building is not only good for search engine rankings, it’s essential. But not all links are equal - some links are excellent, and many others next to useless. It’s quality, not quantity of inbound links that make winners stand out. That’s why link building is the biggest challenge SEOs and website owners face.

7. 

   Keyword phrases in linking text Posted by Ken McGaffin on 27 October 2005

   Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully.