Link building strategies: Jobs

Posted by Ken McGaffin on 15 June 2011

Finding jobs, recruiting staff and other employment related issues are a popular topic on the web. It therefore presents a useful niche of sites that list jobs, CVs and recruitment advice.

This strategy fits neatly into your everyday business activities. If you’re hiring people, looking for interns, or have a graduate program, then you should be exploiting the link building potential – there are many sites that can offer valuable links. (And even if you don’t have current vacancies, you can still find publishing and link opportunities just by writing about employee issues).

The Jobs Strategy in the tool shows a variety of opportunities – many paid for, but there are also free opportunities that you can make use of:

In this campaign based on chocolate we found 79 prospects in the category:

Eg JobBankUSA

Industry specific job sites

From the same search we also found CareersInFood:

And here’s another example from the outdoor industry (OutdoorIndustryJobs):

Here are some guidelines:

Be honest – only use such sites when you have genuine opportunities or career advice to offer. A well-written job description is essential.

Recruitment sites usually charge a fee for listing a vacancy so make sure you budget for that.

If you do use such sites and have successfully found new employees through them, write a short case study and let the site concerned know – that might be enough to win you a link!

Writing opportunities

Of course there are many blogs that write about employment related issues – these provide opportunities to talk about specific careers, internships or even provide interviews. Here are some examples:

Here’s an interview with WineLibrary.com’s entrepreneurial leader, Gary Vaynerchuk in EmploymentDigest.net:

Also worth noting that the site welcomes editorial submissions at http://employmentdigest.net/submit-article/

What next?

1. Look at your own or your client’s recruitment activities. Are there opportunities for using job sites to fill vacancies and also get good links?
   
2. If there are, make sure you optimize those links with important keywords and deep links to vacancy pages, not just your home page.
   
3. Does your business give you specific insight that you could share on such sites? Have a look at the editorial they publish and approach them with similar ideas.
   
4. How about an interview or case study with a focus on employment?

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