Here's what happens behind the scenes:

• First, we conduct a search on Google in the country of your choice.
• Second, we collect links that point to each of the top 10 results.
• Third, we collate all the links and organize them into different strategies for your link building campaign.

Here’s the first screen you see when you log in to Link Builder:  

Just a single keyword is enough to immediately find you thousands of link prospects.

It’s best to start with a popular keyword that describes the business you’re in. Don’t worry about competing for the keyword.

At this stage, we’re using it to explore your market for relevant link prospects.

So first, enter a popular keyword used in your market – for example ‘birthday cakes’, ‘garden furniture’ or ‘outdoor clothing’.

In this case, we’ll use ‘outdoor clothing’

Next, choose the country that you’re targeting from the dropdown menu.

We’ll not include the historic index at the moment.

Next enter the domain that you’re optimizing for – so we can check who is already linking to you:

We’ll leave ‘edit my sources’ unchecked for the moment too. Then hit ‘create my link building campaign’.

We’ll collect link prospects … 

… and organize them into different strategies for you.

So how is that done? Here’s what Link builder does behind the scenes:

• First, we take your keyword and search Google in the country of your choice. 
• Second, we collect link prospects based on who is linking to the pages that appear in the first 10 Google results.
• Third, for each link prospect, we look for clues as to whether it is a blog, a directory, a shopping site and so on. 
• Finally, we present the link prospects organized into different strategies for you.

The prospects we present will depend on your choice of keyword and so you should choose your keywords carefully.

Suppose you had an online store selling waterproof clothing and sports gear for outdoor use, what keyword would you search on? ‘Clothing’ as a keyword would not be specific enough. You’d get lots of link prospects, but they would tend to be general in nature, and therefore not particularly focused on your nitch.

‘Outdoor rain resistant jackets’ would probably be too specific. You’d miss out on a lot of link prospects that would be ideal for your business. ‘Outdoor clothing’ however, would be perfect and you’d get a lot of relevant link prospects. So experiment a little by using a variety of relevant keyword searches.

To learn more about Link Builder, be sure to watch the rest of the videos in this getting started series.

About Ken McGaffin

Ken McGaffin is an experienced internet marketing consultant and has worked for major pharmaceutical companies, advertising agencies, government bodies and non-profit organizations.

Ken unveils the secrets of successful link building in his 384-page e-book, Successful Link Building

You can watch recordings of his extremely popular (and free) Link Building Webinars

And you can read Ken's articles about keyword research and link building throughout the Academy.