Once Link Builder has created the campaign, you’ll see your prospects in the Analysis view.

If you started with a keyword, we find your prospects by collecting links to the Top 10 search results.

If you started with URLs we find your prospects by collecting links to the URLs you entered.

The default view shows ‘all prospects.’

You can jump straight in and start looking for prospects right away …

… that’s fine but you’ll get the most out of Link Builder if you take a more planned approach.

You can see that the prospects have already been organized into different strategies.

Working with different strategies is at the heart of Link Builder – and it produces the best results.

This is because the approach you take with a blog will be very different to the approach you take with a directory.

So it’s best to work with blogs at one sitting …

Directories at one sitting.

Trusted sites at one sitting and so on …

You can move between strategies by clicking on the Strategies menu.

Blogs.

News media.

Business sites.

By default, your prospects are shown in descending order of rank.

We calculate ‘Rank’ on the number of external domains that link to the prospect.

The higher the rank, the more important the prospect is likely to be.

You can work with your prospects by ordering them in different ways.

Is the prospect already linking to you …

… or not.

By co-link count – does the prospect link to multiple sites in your market?

The higher the number, the easier a link target is likely to be.

Or whether you’ve chosen to target that prospect – though at the start none of the prospects will be targeted.

Let's look for some more useful information.

The top link gives you valuable insight in how the link appeared there ... so you know what you've got to do if you want a similar link.

You’ll also see the anchor text beside the link.

Clicking on the top link takes you to the page on which the link sits.

You can then figure out how the link got there … and what you’ve got to do to get a link too.

No-follow links are highlighted in pink.

Now let’s look again at the strategies - we'll illustrate by imagining an ecommerce site.

Shopping sites are going to be a fruitful area.

Click on the Shopping strategy and the shopping prospects appear on their own.

Have a look at the prospect and decide whether you want to target it.

Back to Link Builder and hit the target button.

The prospect will continue to flagged as a target until you deselect it.

To see which page the prospects actually links to, just click ‘links to’ and it will be revealed ...

In this case the prospect is linking to the home page …

… and here they’re linking to a page deep within the site.

The analysis view really lets you get into the nitty gritty of a link prospect and why they link to other sites.

That's valuable information. Spend some time exploring your prospects and home in on the ones that interest you most.

In the next video, we'll look at how Link Builder helps you manage contact with your prospects.

Link Builder automatically creates a campaign name. You can change the name and add a description by clicking here.

To learn more about Link Builder, be sure to watch the rest of the videos in this getting started series.

About Ken McGaffin

Ken McGaffin is an experienced internet marketing consultant and has worked for major pharmaceutical companies, advertising agencies, government bodies and non-profit organizations.

Ken unveils the secrets of successful link building in his 384-page e-book, Successful Link Building

You can watch recordings of his extremely popular (and free) Link Building Webinars

And you can read Ken's articles about keyword research and link building throughout the Academy.