You need help and advice in carrying out your link building campaigns or on using the Wordtracker Link Builder tool? Read on to find advice on link building strategies, guides and tips and any other link building tidbits we can think of on this page.

Link Builder Getting Started Videos

Learn the basics of link building through our video tutorials.

1. Start with a Keyword Just a single keyword is enough to find you thousands of relevant link prospects. Find out how.

2. Start with URLs Create your link building campaign by entering competing and/or leading domains in your market.

3. Analysis view How to find, assess and target quality link prospects.

4. Contact view Collect contact details, add notes and record your progress.

6. Filtering prospects Search for hidden niches and build your own custom strategies with powerful filter and tagging features.

No. 5 (Report view) to follow.

Quick guide to Link Builder

Link building is not only good for search engine rankings, it’s essential. But not all links are equal - some links are excellent, and many others next to useless. It’s quality, not quantity of inbound links that make winners stand out. That’s why link building is the biggest challenge SEOs and website owners face.

This easy to follow guide tells you how to use Link Builder to find high quality link prospects; create effective, targeted campaigns and track the success of your campaigns.

Link building strategies

Different types of links require different link building strategies. And some strategies will work well for some sites but not others. So, the more strategies you try, the better your results will be. Link Builder finds you hundreds, if not thousands of links that you can use for strategies we've given examples of below. Click on the links below to find examples of these types of campaigns.

Blogs

Learn how to use the personal approach to communicate with this section of the internet community.

News media

Getting your story to the news media is a great way to get your name out there. Link Builder will help you do that.

Social media

Make sure you don't get lost in the world of social media.

Job sites

Posting your new employee requirements and talking about your experience as an employer can get you worthy links. This article tells you how.

Directories

There are many directories out there that aren't worth the bother. Ken McGaffin tells which ones he recommends for your link building campaigns.

Shopping sites

Where to look for links to shopping sites? This article offers guidance.

Trusted sites

.gov .edu and .org sites give valuable links. Ken McGaffin suggests ways of getting those links.

Business sites

Getting involved in online communities can help greatly with your link building efforts. Get out there and network using these methods.

Already linking

Make sure you know who's linking to you and keep that relationship going. It's worth it.

Co-linking sites

Co-linking sites are those within a Link Builder campaign that link to two or more of the sites used as sources for that campaign. Read how you can utilize this information to create link building campaigns.

Link building tips

Ken McGaffin comes across inspirational material all the time in the course of his link building. Here is a collection of tips he's provided on how to make best use of the Link Builder tool

Link Building Basics

As the internet becomes more competitive and businesses continue to expand their online presence, more and more website owners are asking, “How do I improve my rankings on Google?” They know it’s important to appear prominently in search engine results, but don’t know how to get the links they need.

About Ken McGaffin

Ken McGaffin is an experienced internet marketing consultant and has worked for major pharmaceutical companies, advertising agencies, government bodies and non-profit organizations.

Ken unveils the secrets of successful link building in his 384-page e-book, Successful Link Building

You can watch recordings of his extremely popular (and free) Link Building Webinars

And you can read Ken's articles about keyword research and link building throughout the Academy.