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Keyword strategy
Once you've researched and analyzed your keywords, you need a keyword strategy to get the best search engine results.
The foundation of your strategy is a list of prioritized keywords, organized in themes corresponding to the needs of your target markets. This gives you a focus for writing your web content and implementing your online marketing.
Without a strategy, you'll quickly get lost in a sea of content and web pages. But if you know your target markets, what you want to achieve and the resources you have to invest, then you have an excellent opportunity to establish your online market position.
You'll learn more about keyword strategy in these articles:
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Introduction to Google Analytics (and how to turbo charge it) Posted by Mark Nunney on 08 April 2011
Google Analytics (GA) has become an essential tool for many SEOs. Here Mark Nunney introduces some basics of using GA for SEO and then shows you how to turbo charge it by importing your GA data into Wordtracker Strategizer.
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Discover a profitable niche for a new website (Video) Posted by Mike Mindel on 13 October 2010
In this video, Mike Mindel shows you how to find a profitable niche market for a new website. You’ll learn how to find that gap in the market where searchers' needs are not being met by enough suppliers, so your new product or service can fit right in and compete successfully.
Primarily aimed at those of you at the start of your research process, this time-tested way to find a profitable new niche market will be of use whatever your level of SEO knowledge.
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The long tail of keyword research (and why single keywords are for losers) Posted by Mark Nunney on 04 March 2010
In one month, a small website about management and leadership received 95,036 visits from search engines via 44,655 thousand different keywords. That’s a lot of keywords for a little site; and it’s a glimpse into the long tail of keyword research. For most websites, how to make a profit from the long tail is the same as how to make a profit.
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How to use a tool to build links: Introducing the keyword questions tool Posted by Ken McGaffin on 05 November 2008
Creating a useful free tool is a great way to build links. To illustrate the point, we’re releasing the free ‘Keyword Questions’ tool for the first time today. We’ll be starting with no links and we’ll update you on how our inbound links are doing. (If you like the tool please link to it).
You’ll find it at Wordtracker Keyword Questions Tool.
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Park Seed: Sowing the seeds of success on the internet Posted by Neil Davidson on 31 August 2007
Park Seed is a multi-million dollar gardening business that had built its incredible success on print-based catalogs. So starting business on the internet seemed like a leap into the unknown. But there was a link between these different worlds...
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TrustyGuides.com uses Wordtracker as a market research department Posted by Neil Davidson on 31 August 2007
In 2004, Christopher Cummings had a big idea for a new website. Then he realized that success depended on much more than a big idea. And it was something very new to him, the intelligent use of keyword research data.
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Using Keywords Part 2: Optimize your existing content Posted by Ken McGaffin on 22 July 2007
The first quick win of doing keyword research should be to optimize your existing content. Do that before you go on to create new content. That means looking again at the content you’ve already created and seeing what improvements you can make that will increase search engine traffic - and sales - from those particular pages.
You’ve got to make sure that you’ve organized your content and that you’ve used important keywords in all the right places.
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Using top search keywords in online public relations Posted by Greg Jarboe on 04 April 2007
SEO-PR has been offering optimized press release services since March 2003. But, the first time my online public relations firm recommends using top search keywords in headlines and at least the first 100 words of optimized press releases, I can't tell you how frequently new clients are surprised.
Many people mistakenly believe that search engine optimization and online public relations firms can magically optimize a press release - without modifying any release content - by adding invisible meta keywords tags. So, they are shocked, shocked to find that their top search keywords actually need to appear high up in very visible locations.
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High quality writing and keyword research create The Definitive Caribbean Posted by Neil Davidson on 29 January 2007
James Henderson, an award-winning writer and an expert on the Caribbean is also the author of the Cadogan Guide to the Caribbean and The Bahamas, now in its sixth edition. He was in the perfect position to create a content rich.
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Three good reasons to target long tail keywords! Posted by Stephen Mahaney on 22 December 2006
Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?
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How to build genuine SEO skills that will impact your online sales Posted by John Alexander on 24 November 2006
A beautiful website with no traffic or visibility can't survive in the business world. But a high ranking website that gets tons of traffic where no-one is compelled to make a purchase or take action, won't work for you either. Think "visibility PLUS a solid call to action."
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Demystifying the radically different keyword results provided by Overture and Wordtracker Posted by Robin Nobles on 28 October 2006
The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything about your online endeavor will fail. So do so many – professional and amateur alike – buy keywords based on highly skewed numbers?
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How to choose keywords before they skyrocket in popularity Posted by John Alexander on 25 November 2005
Long before the days of researching phrases with the helpful online resources of today, keyword selection was often left to guesswork. However, guesswork is just not good enough in highly competitive standards.
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