Keyword services

The success of your Search Engine Optimization (SEO) work depends on the quality of your keyword research.

Wordtracker delivers quality keyword research, including its free keyword research tool and the fully-loaded box of tricks that comes with a paid-for subscription. Take a free trial here.

Explore what Wordtracker's keyword services offer you with the articles below:

1. 

   Keyword Basics Part 1: How search engines work Posted by Ken McGaffin on 08 January 2012

   One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them. Ken McGaffin gives this introduction to search engines in Part 1 of Wordtracker's Keyword Basics series

2. 

   Keyword Basics Part 2: Finding keywords Posted by Mal Darwen on 07 January 2012

   In the second of our Keyword Basics series, Mal Darwen gives a simple method for finding thousands of the keywords that your customers use when they search. He then shows how easy it is to use the Wordtracker Keywords tool to organize and save those keywords so you can easily manage your site's search engine optimization and pay per click advertising.

3. 

   Using top search keywords in online public relations Posted by Greg Jarboe on 04 April 2007

   SEO-PR has been offering optimized press release services since March 2003. But, the first time my online public relations firm recommends using top search keywords in headlines and at least the first 100 words of optimized press releases, I can't tell you how frequently new clients are surprised.

   Many people mistakenly believe that search engine optimization and online public relations firms can magically optimize a press release - without modifying any release content - by adding invisible meta keywords tags. So, they are shocked, shocked to find that their top search keywords actually need to appear high up in very visible locations.

4. 

   Three good reasons to target long tail keywords! Posted by Stephen Mahaney on 22 December 2006

   Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?

5. 

   How to build genuine SEO skills that will impact your online sales Posted by John Alexander on 24 November 2006

   A beautiful website with no traffic or visibility can't survive in the business world. But a high ranking website that gets tons of traffic where no-one is compelled to make a purchase or take action, won't work for you either. Think "visibility PLUS a solid call to action."

6. 

   An ingenious way to use Wordtracker… that’s actually easier too! Posted by Robin Nobles on 25 October 2006

   You'll find most of your 'revelations' or 'insights' by using the Comprehensive Search feature of Wordtracker. Try entering one part of a search phrase and let the tool figure out the best 'full use' of the phrase.

7. 

   Keyword quality and the Wordtracker database Posted by Ken McGaffin on 06 October 2006

   Search engines get bombarded with automated queries from ranking monitors, popularity analyzers, bid optimizers and other tools. This deluge of non-human activity distorts keyword counts, and if it is not identified and eliminated will leave you with very poor keywords.

8. 

   Keyword creativity in web design Posted by Ken McGaffin on 05 October 2006

   "Keyword Creativity" is the process of understanding customer behavior through keyword research and using the insights gained to drive the creative process.