Wordtracker's keyword Ranking Reports

Posted by Mal Darwen on 01 February 2012

This week sees the release of our SERPs ranking tool. If you're a Keywords tool subscriber you can now track up to 100 keywords in the SERPs (Search Engine Ranking Pages) in Google. Wordtracker's Mal Darwen explains all about it.

Track your keywords

But why would you want to track your keywords?

Well, for those people fortunate enough to rank well for our favorite keywords, it's satisfying to see that they're on page one of the results - but that's just a bit of vanity which doesn't really help if those keywords don't have any real search volume, or those keywords just don't convert for you. There's a much more important reason than that warm feeling inside ...

Being able to see where you (and up to three of your competitors) rank for certain keywords can give a fantastic insight into how your marketing is doing in relation to those working in the same market, and can help spur your actions by presenting some interesting questions:

• Why are my competitors ranking higher than me for this keyword?
• Why have my rankings gone down?
• What effect did last month's work have on my rankings?

There are a number of factors involved in the ranking algorithm, including the age of your domain, the relevance and quality of your content, the number of links to the page you're tracking and several more.

These are all factors you can look at to compare yourself to your competitor and find out what they may be doing better than you: so you can take inspiration from them.

Perhaps they've found a great way to use video on their page (Google loves rich content), or maybe they've optimized their images or their title and header tags more clearly and effectively than you. Are they getting more links to their page than you?

There are a few simple things that you can take action on to help a search engine recognize your pages' relevancy:

• Tidying up your internal linking to show search engines exactly what each page is about.
• Making sure all of your images have meaningful titles and alt text: to show search engines exactly what each image is about.
• Enriching your link building, perhaps even by targeting sites that link to your competitors. Link Builder is a fantastic tool for showing you who is linking to your competitors as well as to you.

What Wordtracker's Ranking Reports will show you

• How many of your tracked keywords' pages are in the top three pages of Google's results.
• How many of those pages are on each page of the results.
• The position of each page ranking for the keyword.
• And which page is ranking for the keyword (we'll be adding this in soon).

We'll also be bringing in a system to email you when your reports are updated, so you don't have to miss anything.

To add a report, it's a simple as clicking 'Add new Ranking Report' and filling in a few details:

Because we're offering this information on your competitors as well as on your own site, these reports will give you a real edge to your SEO. You can spy on how the opposition's doing without leaving the comfort of your desk (although you might want coffee while you review your stats ...)

Free trial of Wordtracker's Keywords tool

The more relevant keywords that you rank well for, the more business you will do. You can start researching keywords today with a free 7-day trial of Wordtracker's Keywords tool