Interesting article, but I'm confused by what seems to be contrary to the way "breadcrumb" trails work. Our site has breadcrumb functionality (a StoresOnline e-store feature), but it is configured at the site level and ordered/populated by the path the user takes once entering sub-pages on the site. It sounds like the the technique Shari is suggesting has to "hard-coded" ...
The breadcrumb feature is not hard coded if you use a Content Management System. Any change to breadcrumbs can be made with just a few clicks and text changes in any decent CMS. In the CMS I use for my clients (CMS Made Simple), I can name the breadcrumb anything I want for each page in the site.
I've used the approach of putting unnatural looking keywords into the breadcrumb navigation line on one of my Websites, and have noticed a great deal of success...
I believe it's accepted that many search engines place importance of how high a keyword phrase appears in the source code of a page. The use of breadcrumbs also provides the an opportunity of nicely placing your keyword phrases high in the source code.
Great article. I've been using unusual word combos for a while. I often anguish over them for a long time to get them to fit copy and make sense. The bread crumb idea will save me time.
In ASP.NET, the bread crumb is defined in a site map xml file, which can have different descriptions. this can also be defined at runtime, so you could even present a different keyword based on the landing page to make it dynamic. No hard coding required :)
Any keyword phrase for which the number of searches per month is high and for which the competition is low is a potentially valuable source of traffic. Only one keyword phrase which is in accordance with what has been previously said could pay off high.
However I must say that the number of estimated searches that appears in Wordtracker's 24h column is often too high compared with what happens in reality. In reality the number of searches per day is significantly lower. Also any kind of SEO takes time to show up in search engines.
Anyway Wordtracker is irreplaceable tool for any online entrepreneur who wish to attract traffic from search engines
9 proven ways to earn money on the Internet
www.marioscenter.com
Awesome suggestion and I use this strat. myself in keyword research, however I have noticed that the client likes to "see" their site ranking for "natural" search terms more often then not ... no matter how hard you try 2 explain the obscene amounts of traffic they can get from the obscure ... just my two sense. Sometimes you just need to tell them to simmer down and wait for "results", i.e. leads, sales, downloads, etc. Happy Holidays!
I can see what she means by using the breadcrumb trail but compared to the overall keyword count on the page, this would be just one other instance. Especially in her exampe if "Loans" is linked and "Home Loans" isn't. (Presumably, Home Loans wouldn't be linked since you are on the page already). I think the more interesting page is one link back. The loans page, that has Home Loans as a link. In general, if you can, putting keywords into your navigation is helpful.
I use X-Site Pro and I notice that there is a feature to use Breadcrumbs trail. But I'm not sure exactly what it does, your article is interesting and I would like to know if you have any other info that refers more too specifcally Breadcrumbs.
mike
December 21, 2007 19:42
where is she getting 300,000 searches a month for "home loans"? latest figure I saw from wordtracker is closer to 60,000.
Excellent article. I couldn't agree more with your comments about keyword order and SEO. Wordtracker is definitely one tool that is an absolute necessity for domainers and web publishers. With keyword tool, as with anything --- you get what you pay for.
I agree with Shari Thurow. Importance of word count is to provide enough words which can easily convey the meaning. Only looking at the word count and extending your meaningful article with meaningless keyword stuffed words only hurts visitors who actually go through all that stuff.
The natural word order is not used because searchers refine their searches as they go. For instance, I may search for loans and get commercial realeastat loans. I will then add the word home to the end of my search querie to refine my results. This means that by reversing the order you will be targeting a less competitive sequence of words and targeting users who are tired of searching and want to call the first person they find.
I liked the breadcumb link idea as a way of including keywords without rendering the content nonsensical. I guess a similar idea could be applied in the page content by ending any sentence with "loans" and starting the next sentence with "home". Ewan Kennedy.
Very nice logical and practical information. Even though your eg, 'loans home'seems good to target, but a heading like 'Loans home' will look add? will it not? So how to deal with that? i.e to look visitor attractive.
SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.
What about the order of words in a Header? Do they need to be in sequence or can they skip a word. For example Calorie Shifting Diet Book, would Calorie Shifting Book also apply for a header tag?
All comments
Can you tell me what this means :-
If a web page passes a five-second usability test, then I know the page is keyword focused.
It means you are worrying too much about what you read, don't use common sense, and don't use any trial and error to see what works for YOU.
I really like the idea of using the locational breadcrumb links to solve the placement of some unnatural sounding keywords.
Interesting article, but I'm confused by what seems to be contrary to the way "breadcrumb" trails work. Our site has breadcrumb functionality (a StoresOnline e-store feature), but it is configured at the site level and ordered/populated by the path the user takes once entering sub-pages on the site. It sounds like the the technique Shari is suggesting has to "hard-coded" ...
The breadcrumb feature is not hard coded if you use a Content Management System. Any change to breadcrumbs can be made with just a few clicks and text changes in any decent CMS. In the CMS I use for my clients (CMS Made Simple), I can name the breadcrumb anything I want for each page in the site.
This article seems to bring the logic of SEO back to the basic idea of "provide clear and concise content that helps searchers." I love it.
I've used the approach of putting unnatural looking keywords into the breadcrumb navigation line on one of my Websites, and have noticed a great deal of success...
Certainly worth doing!
I believe it's accepted that many search engines place importance of how high a keyword phrase appears in the source code of a page. The use of breadcrumbs also provides the an opportunity of nicely placing your keyword phrases high in the source code.
Great article. I've been using unusual word combos for a while. I often anguish over them for a long time to get them to fit copy and make sense. The bread crumb idea will save me time.
In ASP.NET, the bread crumb is defined in a site map xml file, which can have different descriptions. this can also be defined at runtime, so you could even present a different keyword based on the landing page to make it dynamic. No hard coding required :)
Sorry, but I did not any clue what she is talking about!!!
Great info. I agree that the quality of content is more important than hitting a magic number. Though, you don't want pages bare of words.
Any keyword phrase for which the number of searches per month is high and for which the competition is low is a potentially valuable source of traffic. Only one keyword phrase which is in accordance with what has been previously said could pay off high. However I must say that the number of estimated searches that appears in Wordtracker's 24h column is often too high compared with what happens in reality. In reality the number of searches per day is significantly lower. Also any kind of SEO takes time to show up in search engines. Anyway Wordtracker is irreplaceable tool for any online entrepreneur who wish to attract traffic from search engines
9 proven ways to earn money on the Internet www.marioscenter.com
Interesting article, never thought to utilize "navigation" tools in such a way. Has anyone picked up the book yet? If so, what do you think?
I am really green! Could someone please tell me what a bread crumb is and where it is used?
Awesome suggestion and I use this strat. myself in keyword research, however I have noticed that the client likes to "see" their site ranking for "natural" search terms more often then not ... no matter how hard you try 2 explain the obscene amounts of traffic they can get from the obscure ... just my two sense. Sometimes you just need to tell them to simmer down and wait for "results", i.e. leads, sales, downloads, etc. Happy Holidays!
I can see what she means by using the breadcrumb trail but compared to the overall keyword count on the page, this would be just one other instance. Especially in her exampe if "Loans" is linked and "Home Loans" isn't. (Presumably, Home Loans wouldn't be linked since you are on the page already). I think the more interesting page is one link back. The loans page, that has Home Loans as a link. In general, if you can, putting keywords into your navigation is helpful.
Great article: I adore the simplicity and the creativity. No complicated buzz words. Just plain human logic
I use X-Site Pro and I notice that there is a feature to use Breadcrumbs trail. But I'm not sure exactly what it does, your article is interesting and I would like to know if you have any other info that refers more too specifcally Breadcrumbs.
where is she getting 300,000 searches a month for "home loans"? latest figure I saw from wordtracker is closer to 60,000.
Excellent article. I couldn't agree more with your comments about keyword order and SEO. Wordtracker is definitely one tool that is an absolute necessity for domainers and web publishers. With keyword tool, as with anything --- you get what you pay for.
I agree with Shari Thurow. Importance of word count is to provide enough words which can easily convey the meaning. Only looking at the word count and extending your meaningful article with meaningless keyword stuffed words only hurts visitors who actually go through all that stuff.
An enlightening article. Particularly liked Shari's comments on word count.
The natural word order is not used because searchers refine their searches as they go. For instance, I may search for loans and get commercial realeastat loans. I will then add the word home to the end of my search querie to refine my results. This means that by reversing the order you will be targeting a less competitive sequence of words and targeting users who are tired of searching and want to call the first person they find.
I liked the breadcumb link idea as a way of including keywords without rendering the content nonsensical. I guess a similar idea could be applied in the page content by ending any sentence with "loans" and starting the next sentence with "home". Ewan Kennedy.
nice article, made me think about keyword st...
I never realized people made careers out of word counts and keywords. Next, they'll call SEO a science.
I hadn't thought of using breadcrumming in this way. Thanks for the tip!
Does word count pertain to the actual web page or to the meta content description? Great article, thenks.
I will then add the word home to the end of my search querie to refine my results.
Only one keyword phrase which is in accordance with what has been previously said could pay off high.
Very nice logical and practical information. Even though your eg, 'loans home'seems good to target, but a heading like 'Loans home' will look add? will it not? So how to deal with that? i.e to look visitor attractive.
Great info. I agree that the quality of content is more important than hitting a magic number. Though, you don't want pages bare of words.
Why the keyword density percentage should be 4-8% ? Does higher percentage better? Any comment?
Keyword Order, Word Count And Search Engine Optimization (SEO)
Very good article,each link is with a correct anchor text. Good idea.
Really it's a good article i have learn a lot from this thank you.
Nice article, very useful
SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.
hesslei....
SEO
Do you think key word order is important in domain name as well? for example if you own
bikeshop.ext
should you also consider getting
shopbike.ext
?
thanks for the article!
window dude: you're asking should I buy lots of domain names for one business.
If you intend to host different sites selling the same stuff then no.
If you want buy them so someone else doesn't then this can be worthwhile if your defending your brand name. But where does it stop?
If you want the name for keyword reasons and will point the domain name to your main site then I don't think this is worth doing.
What would you reccomend as the best keyword counting tool online that is free.
What about the order of words in a Header? Do they need to be in sequence or can they skip a word. For example Calorie Shifting Diet Book, would Calorie Shifting Book also apply for a header tag?