Keyword basics

The following series of eight articles is the perfect introduction to the process of keyword research, strategy, and then using that knowledge to optimize your website for search engine success.

1. 

   Keyword Basics Part 1: How search engines work Posted by Ken McGaffin on 08 January 2012

   One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them. Ken McGaffin gives this introduction to search engines in Part 1 of Wordtracker's Keyword Basics series

2. 

   Keyword Basics Part 2: Finding keywords Posted by Mal Darwen on 07 January 2012

   In the second of our Keyword Basics series, Mal Darwen gives a simple method for finding thousands of the keywords that your customers use when they search. He then shows how easy it is to use the Wordtracker Keywords tool to organize and save those keywords so you can easily manage your site's search engine optimization and pay per click advertising.

3. 

   Keyword Basics Part 3: Understanding a keyword's structure Posted by Owen Powis on 06 January 2012

   Keyword research allows you to find, assess and target the best possible keywords for your website. In this third article in the Keyword Basics series, Owen Powis explains that by understanding what a keyword is and how it is structured you can find better keywords more quickly and attract more traffic to your site.

4. 

   Keyword Basics Part 4: Targeting your primary and secondary keywords Posted by Owen Powis on 05 January 2012

   Once you've started researching your keywords you’ll probably find thousands that you could use on your site. As you'll most likely not have the time to target all of them, you should have a method for choosing the best ones. Owen Powis outlines his method.

5. 

   Keywords Basics Part 5: How to narrow down your keyword list Posted by Owen Powis on 04 January 2012

   In this fifth in the Keyword Basics series of articles Owen Powis explains how to narrow down your list of up to 2,000 keywords gleaned from Wordtracker's Keywords tool to just a few per web page.

6. 

   Keyword Basics Part 6: Keyword Mapping Posted by Mal Darwen on 03 January 2012

   In this sixth article in the Keyword Basics, Mal Darwen explains how you can use Wordtracker’s Keywords tool mapping to help you plan and display a clear website structure that Google will love.

7. 

   Keyword Basics Part 7: Using keyword modifiers Posted by Owen Powis on 02 January 2012

   In this seventh article in the Keyword Basics series, Owen Powis explains how understanding keyword modifiers can help speed up your SEO campaigns.

8. 

   Keyword Basics Part 8: Building keyword rich inbound links Posted by Ken McGaffin on 01 January 2012

   Most of the links that come to your website will point to your home page and normally use your domain name as the ‘anchor text’ (also called ‘linking text’). Ken McGaffin in this eighth article in the Keyword Basics series advises how to turn that into keyword rich link text in order to attract more search engine traffic.