Wordtracker addresses online retailers Posted by Wordtracker on 26 September 2008

Ken McGaffin, Chief Marketing Officer of Wordtracker, will address the ECMOD2008 Conference at Earls Court, London, on 1st October 2008. ECMOD is an annual conference and exhibition for executives engaged in the catalogue and home shopping sector.

McGaffin will address retailers on the vital importance of keyword research in generating business from their websites. Targeting the right keywords is essential for any online retail operation; for example, there is little use in marketing 'couches' if buyers are searching online for 'sofas'.

ECMOD 2008, taking place on 1st-2nd October 2008, will offer education, information sharing, networking and supplier sourcing for catalogue, online and multi-channel retailing businesses - including those marketing specifically to business customers.

As the web is now the primary channel of choice for many customers it is increasingly important that the home shopping sector keeps fully up to speed with the newest thinking on Search Engine Optimisation (SEO) ideas, tactics and strategies and the opportunities and benefits they can deliver.

Contact Wordtracker to enquire about training and presentations.