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Content ideas: What's hot?
Posted by Nick Usborne on 13 September 2011
Nick Usborne recommends you use software to find out what subjects are hot, what's new and what gets shared most on social media. Then create a new page, focusing on a trending topic that is spreading fast.
48ers.com helps you identify what’s hot, right now.
The thing about this site is that it doesn’t just track what’s new on one social media site, but across several.
It tracks Twitter, Facebook, Google Buzz, Digg and Delicious
For example, you could type #contentmarketing into the search box and see all the latest entries on that topic, from all five sources.
What’s the point?
Well, what I do is track various words and phrases, each of them relevant to a site I am working on.
By seeing the topics that are rising to the top each day I get a great insight into what people are thinking and writing about.
In addition I discover which topics and headline types are spreading the fastest across the major social media sites.
In other words, I’m learning two important things:
- What’s new and popular.
- What spreads the most.
My next step is to then create a new page, focusing on a trending topic that is spreading fast.
It may not be one of the highest value pages on my site – but it does get my site in front of a whole new group of readers, some of whom will explore the site further and come back in the future.
101 Web Content Ideas, Tips and Resources
No matter what industry you’re in, you can apply Nick’s techniques in his e-book "101 Web Content Ideas, Tips and Resources" to start generating useful and effective content that everyone wants to read right now. Find out more about "101 Web Content Ideas, Tips and Resources"
More ideas for web content
About Nick Usborne
Nick Usborne is a leading authority on the subject of writing for the web, and has been since 1995. As a speaker, trainer and consultant he has worked with dozens of companies and organizations, including Yahoo!, J Paul Getty Trust, Intuit, Walt Disney Attractions, Merck & Co, the National Cancer Institute and many more.
In addition to writing and copywriting work for his clients, he is the author of numerous articles, programs and books. He also coaches freelancers who want to build a bigger and better business. You can learn more about his work on writing for the web, and freelancing, at nickusborne.com