All this is so true. When I try to tell people about SEO and SEM they look at me like I'm some kind of scammer. Its really the same as writing a headline except I'm doing research and choosing my words more carfully. Maybe if journinlists did that they wouldnt lose their readers after they see a headline. They just might read on.
david z
February 04, 2009 21:24
Great article and well written. You've certainly sold the subject!
The downside about SEO moving in the newsroom is that we will no longer see great headlines in The Sun such as "Zip me up before you go go" (George Micheal caught behaving badly in public toilets), "We're only here for De Beers" (Diamond heist at the Dome) and "Cheggers can't be boozers" (Keith Chegwin told by doctors to quit the drink).
But you're right to say that SEOs and journalists have a good deal of common and can work together. I was a headline writer on The Sun aged 23. Now I run a SEO business.
Very interesting, I would enjoy the opportunity to discuss this further in regard to the SEO/SEM side
Chris Leech
February 08, 2009 04:38
Hi Rachelle,
I always really enjoy your thought provoking articles
like this one.
However,your usually reliable proofreading seems to have
slipped up at the start of the third line under the
heading "Introducing SEO to the newsroom". I think you
meant "glean" rather than "gleam".
Julie at Wordtracker
February 10, 2009 13:21
Chris
The proofreading error is my bad, I'm afraid. Have now changed it and thanks for pointing it out!
Excellent piece Rachelle, always good to get an understanding between SEO and journalism, very well explained. But this is so true when writing news copy for the web, its needs to be searchable and drive all that lovely qualified traffic, this is something I need to explain in my forthcoming presentation, and this article certainly helps me get my point across!
All comments
All this is so true. When I try to tell people about SEO and SEM they look at me like I'm some kind of scammer. Its really the same as writing a headline except I'm doing research and choosing my words more carfully. Maybe if journinlists did that they wouldnt lose their readers after they see a headline. They just might read on.
Great article and well written. You've certainly sold the subject!
Hi Rachelle,
Nice piece.
The downside about SEO moving in the newsroom is that we will no longer see great headlines in The Sun such as "Zip me up before you go go" (George Micheal caught behaving badly in public toilets), "We're only here for De Beers" (Diamond heist at the Dome) and "Cheggers can't be boozers" (Keith Chegwin told by doctors to quit the drink).
But you're right to say that SEOs and journalists have a good deal of common and can work together. I was a headline writer on The Sun aged 23. Now I run a SEO business.
Mark
Very interesting, I would enjoy the opportunity to discuss this further in regard to the SEO/SEM side
Hi Rachelle, I always really enjoy your thought provoking articles like this one. However,your usually reliable proofreading seems to have slipped up at the start of the third line under the heading "Introducing SEO to the newsroom". I think you meant "glean" rather than "gleam".
Chris
The proofreading error is my bad, I'm afraid. Have now changed it and thanks for pointing it out!
Excellent piece Rachelle, always good to get an understanding between SEO and journalism, very well explained. But this is so true when writing news copy for the web, its needs to be searchable and drive all that lovely qualified traffic, this is something I need to explain in my forthcoming presentation, and this article certainly helps me get my point across!
Thanks.