Mike Essex

Mike Essex is a online marketing manager at UK Digital Marketing Agency Koozai, and author of the book Free Stuff Everyday Follow him on Twitter @Koozai_Mike

Articles by Mike Essex

1. 

   The Google Analytics Problem (and the solution) Posted by Mike Essex on 03 November 2011

   Standard practice for keyword research for SEO is to use Google Analytics to find a site’s most popular keywords, then optimize relevant pages for them. This can work well for small numbers of keywords. But Google Analytics gives you no way of seeing reports for short and long tail variations of multiple keywords. Mike Essex explains how his SEO agency uses Wordtracker Strategizer to solve this problem and find the best keywords to target.