David Somerville is senior social media strategist for Fresh Egg a digital marketing agency based in sunny Worthing. He works with clients big and small to help them make the most of social media. He is also the founder of BrightonSocialMedia.com an online hub and monthly meet-up for digital marketing professionals in Sussex.
Facebook, now a billion users strong, is a key marketing channels for many businesses. But beyond the fans, likes and posts, how does it actually work? How and why do your posts appear in your customer’s news feeds? And how can you make sure they do?