The Wordtracker Academy
Articles, case studies, tips and tricks to help you grow your online business through effective keyword research and search engine optimization We've commissioned some of the world's best online marketing and SEO professionals to be your guides.
Latest articles
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Goldilocks SEO [Infographic] Posted by Aaron Wall on 01 February 2012
Aaron Wall is a master SEO, a talented SEO writer and an entertaining iconoclast. His Goldilocks SEO infographic below is a little masterpiece in communication containing more wisdom than most other SEO bloggers put together.
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9 ecommerce mistakes and how to avoid them Posted by Gareth Davies on 01 February 2012
With the help of hundreds of eye-tracking study videos and a wealth of firsthand data, Michael Summers and Jim Hudson of Paypal have been able to identify a range of common ecommerce mistakes that can take place on websites.
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Link building introduction [VIDEOS] Posted by Ken McGaffin on 25 January 2012
In four short and clear videos, Ken McGaffin introduces link building for SEOs and all online marketers explaining why links are important, what a quality link is, what sites need links and what kind of sites you should try and get them from.
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Why have a Google Plus personal page? Posted by Kristi Hines on 20 January 2012
Before you jump into creating a Google+ page for your business, you will need a Google+ personal profile. Aside from the ability to create and administer Google+ pages, there are several other great reasons to have a Google+ personal profile. Kristi Hines explains what those reasons are.
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How to set up a Google Plus personal profile Posted by Kristi Hines on 20 January 2012
Ready to get started with Google+? The following guide by blogging expert Kristi Hines will help you set up your Google+ personal profile.
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Why have a Google Plus business page? Posted by Kristi Hines on 20 January 2012
After reading about all of the advantages of Google+ personal profiles, you might be asking yourself why you would need a Google+ page in addition to your personal profile. While much of the design and functionality of the Google+ page is similar to personal profiles, there are some additional benefits to having a Google+ page. Kristi Hines explains what they are.
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How to set up a Google Plus business page Posted by Kristi Hines on 20 January 2012
Ready to get started with Google+ pages? The following guide by professional blogger Kristi Hines will help you set up a Google+ page for your business.
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Keyword Basics Part 1: How search engines work Posted by Ken McGaffin on 08 January 2012
One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them. Ken McGaffin gives this introduction to search engines in Part 1 of Wordtracker's Keyword Basics series
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Keyword Basics Part 2: Finding keywords Posted by Mal Darwen on 07 January 2012
In the second of our Keyword Basics series, Mal Darwen gives a simple method for finding thousands of the keywords that your customers use when they search. He then shows how easy it is to use the Wordtracker Keywords tool to organize and save those keywords so you can easily manage your site's search engine optimization and pay per click advertising.
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Keyword Basics Part 3: Understanding a keyword's structure Posted by Owen Powis on 06 January 2012
Keyword research allows you to find, assess and target the best possible keywords for your website. In this third article in the Keyword Basics series, Owen Powis explains that by understanding what a keyword is and how it is structured you can find better keywords more quickly and attract more traffic to your site.
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