The Wordtracker Academy
Articles, case studies, tips and tricks to help you grow your online business
through effective keyword research.
Gain a clear advantage over your competitors by becoming an expert at keyword research. We've commissioned some of the world's best online marketing professionals to be your guides.
Latest articles
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Interview with Larry Chase, Founder Of Web Digest For Marketers by Rachelle Money, 26 June 2008
The Web Digest for Marketers has been in existence online for 13 years. At first Larry Chase, founder and editor of the newsletter, had just one topic to cover – online marketing – but as the industry went forth and multiplied, online marketing expanded to cover 52 different niches. Chase's staying power comes from his ability to explore these niches and create great content for his subscribers. Here he tells us everything there is to know about creating longevity through long tail content for newsletters.
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Mark Nunney's 12 Most Common SEO Mistakes: SEO Expert Series by Rachelle Money, 26 June 2008
Have you ever embarked on some SEO work and got that sinking feeling that you might be doing something wrong? You're not alone. Our expert Mark Nunney gives us the dirty dozen top mistakes he sees being made in SEO, as well as tips on how to negotiate the pitfalls.
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Web Content Recipe: Inspirational Quotes by Rachelle Money, 26 June 2008
Inspirational quotes can come from just about anywhere – a book, a song, something your grandma used to say. As long as it gets the cogs in your brain turning, it probably has the potential to inspire an article.
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Round-up of Newsletter 8 - Rand Fishkin by Rachelle Money, 26 June 2008
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How Quality Newspapers Can Be A Rich Source Of Keyword Ideas by Ken McGaffin, 25 June 2008
Case Studies
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Case Study: White Hat Media by Rachelle Money, 11 June 2008
Search Engine Optimization is never black or white, or is it? We talk to White Hat Media's Romain Romagnan about black hat and white hat SEO, and on how to avoid rogue traders.
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Case Study: Travel Intelligence by Karen Durham-Diggins, 20 May 2008
The web has spawned many great ideas. But great ideas on their own do not create great online businesses. TravelIntelligence.com is a collective of some of the most popular travel writers in Europe and together they have created over 8000 pages of excellent travel writing. But not a single page was optimized and as a result, readership and the business returns it could create had fallen well short of potential. Enter a hard-nosed business brain and an experienced SEO, and things started to change.
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50 Keywords – 50 First Page Results On Google by Rachelle Money, 12 February 2008
Vegetarianism continues to power a growing online business market. There are now estimated to be around 12 million vegetarians in the US, and 4 million in the United Kingdom where the total vegetarian food market has been put at £670m per year. It’s moved from counter-culture to a mainstream way of living, which also means more people are searching for advice and nutritious vegetarian recipes on the web. Rachelle Money talks to SavvyVegetarian.com, a content rich site that now appears on the first page of Google search results for over 50 keywords.
Featured Articles
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Pushing Your Keyword Research Beyond The Norm by John Alexander, 22 July 2007
If your web pages are not focused on the right keyword phrases then you may find that other pages are much easier to find in the search results than yours.
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Stop The Slaughter Of Innocent Copy! by Karon Thackston, 7 February 2007
It's one of the worst things to ever happen in the search engine copywriting field: the discovery of keyword density. Without any regard to flow or customer experience, website owners around the world began shoving keyphrases into their copy like wild men.
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Three Good Reasons To Target Long-Tail Keywords! by Stephen Mahaney, 22 December 2006
Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?
The Importance of Keywords
Keyword searches are at the start of each of your potential customers' online journeys to find what they want to buy. Will your website be found? Wordtracker's keyword research tool helps you find which of those keyword searches your target markets are making.
Here on the Wordtracker Academy you can learn how to become an expert at keyword research and analysis. You can also learn how to use those keywords on your website and get to the top of search engines' results pages.
Then we'll take you beyond keyword search. With the help of some of the world's best online marketing minds, you can learn not just how to use the keyword tool those same professionals choose but also how to conduct keyword analysis, plan a keyword search strategy and implement it. Enjoy.